Comments on: Hartigan and the future of newspapers http://blogs.crikey.com.au/trevorcook/2009/07/02/hartigan-and-the-future-of-newspapers/ Trevor Cook on public relations, social media and politics Wed, 18 Nov 2009 04:16:29 +1100 http://wordpress.org/?v=2.8.6 hourly 1 By: Trevor Cook http://blogs.crikey.com.au/trevorcook/2009/07/02/hartigan-and-the-future-of-newspapers/comment-page-1/#comment-3029 Trevor Cook Fri, 17 Jul 2009 21:44:08 +0000 http://blogs.crikey.com.au/trevorcook/?p=6033#comment-3029 Thanks Keithetc I have been quite slack, I had the fly for awhile and I got caught up in some work and research - thank you for your concern Thanks Keithetc I have been quite slack, I had the fly for awhile and I got caught up in some work and research – thank you for your concern

]]> By: Keith is not my real name http://blogs.crikey.com.au/trevorcook/2009/07/02/hartigan-and-the-future-of-newspapers/comment-page-1/#comment-3028 Keith is not my real name Fri, 17 Jul 2009 11:10:05 +0000 http://blogs.crikey.com.au/trevorcook/?p=6033#comment-3028 Hello? Has been awhile Trevor, everything okay? (sincerely) Hello? Has been awhile Trevor, everything okay? (sincerely)

]]> By: observer http://blogs.crikey.com.au/trevorcook/2009/07/02/hartigan-and-the-future-of-newspapers/comment-page-1/#comment-3026 observer Thu, 02 Jul 2009 01:10:11 +0000 http://blogs.crikey.com.au/trevorcook/?p=6033#comment-3026 Newspapers in Australia are not struggling as much for readership as they are struggling for REVENUE. With the migration of classifieds to the internet, the only good money newspapers are making is in display advertising. Lifestyle supplements are a valuable source of such adverts, providing targeted markets - food, fashion, electronics and the like. Breaking news stories alone isn't going to do it, because they will just be pinched ... uh, "aggregated" ... by online sites. Newspapers in Australia are not struggling as much for readership as they are struggling for REVENUE.

With the migration of classifieds to the internet, the only good money newspapers are making is in display advertising.

Lifestyle supplements are a valuable source of such adverts, providing targeted markets – food, fashion, electronics and the like.

Breaking news stories alone isn’t going to do it, because they will just be pinched … uh, “aggregated” … by online sites.

]]> By: troye http://blogs.crikey.com.au/trevorcook/2009/07/02/hartigan-and-the-future-of-newspapers/comment-page-1/#comment-3025 troye Thu, 02 Jul 2009 00:43:19 +0000 http://blogs.crikey.com.au/trevorcook/?p=6033#comment-3025 G'day Trevor Do you seen any particular separation between the broadsheets and the tabloids? My anecdotal feeling here in Melbourne is that the Hun seems to run rings around the Age in terms of the amount of content and circulation. And a lot of this content seems to focus on information and lifestyle themes rather than straight up news reporting. Any weekly review of both front pages gives a fair indication of this. If I was taking a guess I'd say the only thing keeping newspapers in print is that the punters are just wont pay for subscription news content in the face of the proliferation of alternative, free news outlets. G’day Trevor

Do you seen any particular separation between the broadsheets and the tabloids?

My anecdotal feeling here in Melbourne is that the Hun seems to run rings around the Age in terms of the amount of content and circulation. And a lot of this content seems to focus on information and lifestyle themes rather than straight up news reporting. Any weekly review of both front pages gives a fair indication of this.

If I was taking a guess I’d say the only thing keeping newspapers in print is that the punters are just wont pay for subscription news content in the face of the proliferation of alternative, free news outlets.

]]>