Trevor Cook on public relations, social media and politics

Matt Moran casts doubt on Masterchef contestant

Matt Moran was prominent on Masterchef, where his restaurant got massive publicity (not that many of the punters watching the show could actually afford to eat at the corporate expense account establishment) and he provided a wonderful moment when he went to the home of Justine Schofield, the show’s best contestant, and seemed to offer her a job. What a wonderful outcome, what validation for the show. But in today’s SMH Good Living magazine (p3), Matt Moran seemed to be hedging his bets:

(Moran) says Schofield worked a dinner service at Aria and he remains convinced she’s “extremely talented”.  But he is reluctant to give her a full-time job. “I’d hate something to happen and be the person to sack Australia’s golden girl”.

Something to happen? Does he suggest that the Masterchef contestants aren’t up to the grade? Has their “talent” been just the slightest bit over-hyped? Or does he not want to be the spoilsport to point out the obvious fact that a few months on a TV show does not provide a shortcut past the years of training and hard slog it requires to be a chef? Or worse that the hype makes it very hard to employ them?

2 Comments

  1. 1
    Posted July 21, 2009 at 11:02 am | Permalink

    What? you mean a tv show isn’t as good as doing years of apprentships and tafe courses to even work up to the title of ‘chef’? Stop it, you’re freaking me out!

  2. 2
    Posted July 23, 2009 at 6:46 pm | Permalink

    There’s something out of kilter here. Why can’t Justine do an apprenticeship at Aria? If he can’t stand by the offer, then he should not have appeared on a national television show offering her a job at Aria. Yes Matt, it’s really that simple.

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