Bernard Salt is no doubt a wonderful demographer, but he is also great at getting publicity.
Salt knows the value of a bright new social trend, be it tree changing, sea changing or now Nettels.
Yes, folks, Salt has interrogated the data (generously provided by taxpayers) and discovered (drumroll please) that many people are time poor.
Of course, as startling as this insight into our society might be, its not going to get more than a cursory media treatment without something to ’sex it up a bit’.
And that something is an acronym which is also a word. Very cute, very media-friendly.
He probably spent hours or days on it, perhaps he worked with a creative consultant, perhaps it came to him in a shower moment.
All this is great for Salt and great for his business.
And it’s another example of the marvelous value-add of PR.
