Trevor Cook on public relations, social media and politics

Women’s unhappiness and drugs

Barbara Ehrenreich:

It’s an old story: If you want to sell something, first find the terrible affliction that it cures. In the 1980s, as silicone implants were taking off, the doctors discovered “micromastia” — the “disease” of small-breastedness. More recently, as big pharma searches furiously for a female Viagra, an amazingly high 43% of women have been found to suffer from “Female Sexual Dysfunction,” or FSD. Now, it’s unhappiness, and the range of potential “cures” is dazzling: Seagrams, Godiva, and Harlequin, take note.

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