Trevor Cook on public relations, social media and politics

Author Archives: Trevor Cook

Crawford report a dull dud spiced by a big no to John Coates

Today’s media coverage is rightly hostile about the Crawford report, commissioned and welcomed by the Rudd Government, which recommends that Australia abandon its Olympic traditions and ambitions and accept a more realistic target.
So much for excellence.
The report recommends that additional government funding go to community sport (eg our many footy codes) rather than elite Olympic [...]

Bonney Djuric, Parramatta Girls Home and the Forgotten Australians

This is the text of a piece I wrote for ABC Unleashed last year:
On Wednesday last week, during ceremonies to mark the nation’s apology, Bonney Djuric gave Prime Minister Rudd a letter seeking his support for a living memorial to the Forgotten Australians and the Stolen Generations in Sydney’s western suburbs, on a site called [...]

Grammar Obsessive Disorder (G.O.D.) – anyone you know?

More, not less, equality needed for economic growth

Now the attention of Australian policy-makers is turning to maximising prosperity, understood as GDP growth, over the next few years.
The Australian’s Michael Stutchbury says this will require ‘tough-love’ policies.
Usually, this is code for giving carrots to the rich and sticks to the poor. Tough for the bottom of society, great for the top,
In economics, inequality [...]

Can Rudd save his ETS, or will it destroy him?

Rudd is a control freak.
His government is run along command and control lines (read Cameron Stewart’s interesting piece in last Saturday’s Australian magazine).
His media strategy is a campaign strategy.
Win the day, stay in front.  Make your opponent the issue. Control the message. Make no mistakes.
This is the goldfish in a bowl approach. Every day is [...]

The Internet and the damage done (to story-telling)

We’re seeing more articles like this one in the Times:
Click, tweet, e-mail, twitter, skim, browse, scan, blog, text: the jargon of the digital age describes how we now read, reflecting the way that the very act of reading, and the nature of literacy itself, is changing.
The information we consume online comes ever faster, punchier and [...]

Journalism – a defence

It’s easy to take the piss out of journalists, and to blame the media for everything.
Journalists often over-estimate how much they know, and exaggerate their own importance.
But they’re not alone in having those shortcomings.
Where you sit is where you stand.
And people in different sectors of our complex democracy are quick to identify and lampoon the [...]

Business needs to keep perspective on social media

I had a great time talking to a business group in Sydney today, my theme was that social media is suited in some corporate circumstances and not others. I made the point that there was nothing blue sky or revolutionary about social media and, indeed, it has some real drawbacks for corporates. I made four [...]

Corporate blogging: Telstra trys again

The good thing about Telstra and social media is that at least they are trying.
This is important in a country where very few large organisations do.
So full marks for effort.
No doubt, Telstra’s re-entry into the fledgling field of corporate social media will be generally applauded within the small band of people who care passionately [...]

Defining Media, Cross-Mating Elephants and Zebras

While many ‘thought leaders’ in Australia are playing catch-up on the media vs social media debate, in the US some of the better thinkers, at least, are pushing ahead:
Five years ago there was media and social media and the two were distinct. You know what was what. It was like there elephants and zebras. You [...]