Trevor Cook on public relations, social media and politics

Category Archives: Community involvement

Mark Scott’s religious affiliation

November 2, 2009 – 8:32 am

The November issue of the SMH’s Sydney magazine features a profile of the ABC’s managing director Mark Scott which contains this curious line on page 36: “Their scant private time is devoted to family; once identified as a prominent evangelical Christian, Scott now says he doesn’t attend any particular Church”
Scott may not ‘attend’ any particular [...]

By Trevor Cook | Also posted in Media, Philanthropy, religion | Tagged Mark Scott, Wesley Mission | Comments (8)

Audrey’s wish

July 22, 2009 – 7:52 am

This story is from this morning’s Manly Daily. I know Audrey, if you can help please do so:
YOU wouldn’t know Audrey Myrden has had hardship in her life. She wouldn’t tell you this.
To this young Manly wife to Barry and mother-of-three, her life has been charmed.
“I have been blessed with these wonderful children and a [...]

By Trevor Cook | Tagged Audrey Myrden, cancer | Comments (0)

Microsoft grants $6.7 million to Vision Australia

April 22, 2009 – 3:17 pm

Well done, Microsoft, a grant that will make a big difference to many people.
MICROSOFTS biggest-ever Australian grant will help create social networks for the blind.
Social networking websites and digitised libraries have become important sources of modern information, but until now they have been inaccessible to the 300,000 Australians who are blind or who have low [...]

By Trevor Cook | Also posted in Philanthropy, Social Media | Tagged Microsoft, Vision Australia | Comments (0)

How Obama uses Twitter and other social media tools

October 23, 2008 – 2:41 pm

Barack Obama has over 100,000 followers on twitter. According to Twitterholic, that’s a lot more than anyone else. On Facebook, Obama has 2.2 million “friends” compared to 745,000 for McCain. On MySpace, Obama has 588,000 friends compared to McCain’s 188,000.
Twitter is just part of a highly successful internet strategy which also includes wikis, youtube and [...]

By Trevor Cook | Also posted in Advertising & marketing, Business & economics, Internet, Social Media, US Presidential Election, Unions | Tagged blogging, campaigning, facebook, Marketing, McCain, myspace, Obama, social networking, twitter, youtube | Comments (1)

Resources for Government 2.0

October 15, 2008 – 8:21 am

We haven’t seen much effort in Australia yet to use web 2.0 technologies to empower citizens and re-invigorate our sagging democracies. Of course, it’s not going to happen in NSW under the Rees Government because they’re only interested in spin not participation. Federally, Rudd has said he is committed to open government so maybe he [...]

By Trevor Cook | Also posted in How-to do social media, Social Media | Tagged government, Social Media, web 2.0 | Comments (0)

Gartner says business lagging on social media

October 8, 2008 – 7:54 am

Sally Falkow reports on a presentation by Adam Sarner, an analyst with market research firm Gartner:
75 percent of Fortune 1000 companies are eager to get involved in social-networking initiatives for marketing or customer relations purposes, but 50 percent of those campaigns will be classified as failures, predicts Sarner. What are they doing wrong?
“(Businesses) will [...]