So it’s been ten years. For a few years, I was like a latter day Karl Marx scouring the newspapers looking for evidence that the revolution was underway. Now, I don’t bother anymore. There’s lots of marginal stuff, many organisations that are dipping their toes in the water. But for the most part, like say [...]
READ MOREDell service gets booed and then cheered
Frustrated with a lack of response, my friend Lee Hopkins, who lives in Adelaide, used his popular blog to try and get Dell to help with a new product. It took a while but it worked: Further to my plaintive cry for help of last Friday, I received a call from Yvonne Patze, a Senior [...]
READ MOREDell makes a million bucks from Twitter
It’s a small beginning but as Twitter is currently free (but they’ll have a business model real soon), it’s all upside: some businesses have discovered that Twitter is an effective way of communicating with consumers. Dell (NASDAQ: DELL) says Twitter has produced $1 million in revenue over the past year and a half through sale [...]
READ MOREWhy is Australian business slow on social media?
This is the question I get asked all the time, and it is hard to give a succinct answer to why Australian businesses should be lagging behind their US and Western European catalogues. There are, however, a range of possible explanations which may all be contributing to the adoption gap: It may simply be the [...]
READ MORESome good Enterprise 2.0 implementation tips
I posted about the current status of Enterprise 2.0 last week, but yesterday James Robertson, an Australian knowledge management consultant, put forward some useful tips which I think are worthy of passing along also: Don’t be afraid to experiment. Take a ’safe-fail’ approach. Have a clear purpose. Take it seriously. Make it work now. Match [...]
READ MOREWhat’s up with Enterprise 2.0?
Much heralded, happening slowly. Here’s some links that help explain why and what you can do to up the tempo a little: – Allen Huish – Why web 2.0 doesn’t work in the enterprise (yet) – In short, business is different, enterprise 2.0 has to support business strategy (not the other way around) and not [...]
READ MORE13 tips on corporate blogging
Problogger today has a 13 tip guide by Reem Abeldoh who interviewed “the social media gurus behind three of the top companies with blogs: Michael Brito, Social Media Strategist at Intel, LaSandra Brill, Manager, Web & Social Media Marketing at Cisco, and Tac Anderson, Web 2.0 Strategic Lead at Hewlett Packard (HP).” The resulting tips [...]
READ MOREEnterprise 2.0 conference presentations on slideshare
The conference was held in Sydney in August: Harnessing the power of a team wiki: Andrew Mitchell Legal issues: Allison Manvell Collaborative Web: David Boloker Using social media to harness knowledge: Keith De La Rue – Keith has alerted me to a better version of his slides. Enterprise 2.0 and stakeholder resistance: Kate Curruthers Easing [...]
READ MOREAustralian company using Twitter for employee communications
Ross Dawson: “At our Enterprise 2.0 Executive Forum in February, Australian pharmaceutical company Janssen-Cilag described how it was implementing an internal version of Twitter.”
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