Thanks to PRblogger for this short (introductory) video.
READ MOREMaster list of social media marketing examples
A while ago I posted a list of social media examples that are helpful if you want to design your own effort,here is a much bigger list – should be something there for everyone! Thanks to B. L. Ochman of NYC for the pointer
READ MORE25 tips for business bloggers
This is one of the best of this ‘how to be a good blogger’ genre, I’ve come across. Here are the headlines but read the original it’s rich in explanation and links to tools and further ideas. 1/ Find the domain name. 2/ Figure out what blogging tool would work best for you. 3/ Tell your readers about [...]
READ MOREForget the ROI, just start blogging
Here is the text of my remarks to a business communicators conference in Sydney today: New technologies seem to follow a certain pattern of adoption. First, they are rejected as useless. We all know the amusing anecdotes that involve famous people predicting that telephones and computers were just fads. Websites were not seen as necessary [...]
READ MOREUseful examples for designing your social media plan
From Mashable by Peter Kim a Senior Partner at Dachis Corporation. He blogs about social computing and marketing at Being Peter Kim. 1. Blogs (Johnson & Johnson, Delta Air Lines) 2. Bookmarking/Tagging (Adobe, Kodak) 3. Brand monitoring (Dell, MINI) 4. Content aggregation (Alltop, EMC) 5. Crowdsourcing/Voting (Oracle, Starbucks) 6. Discussion boards and forums (IBM, Mountain [...]
READ MOREResources for Government 2.0
We haven’t seen much effort in Australia yet to use web 2.0 technologies to empower citizens and re-invigorate our sagging democracies. Of course, it’s not going to happen in NSW under the Rees Government because they’re only interested in spin not participation. Federally, Rudd has said he is committed to open government so maybe he [...]
READ MORE13 tips on corporate blogging
Problogger today has a 13 tip guide by Reem Abeldoh who interviewed “the social media gurus behind three of the top companies with blogs: Michael Brito, Social Media Strategist at Intel, LaSandra Brill, Manager, Web & Social Media Marketing at Cisco, and Tac Anderson, Web 2.0 Strategic Lead at Hewlett Packard (HP).” The resulting tips [...]
READ MOREHow to use twitter for PR & Marketing
Presentation by Robb Hecht and, here’s a way to measure a twitter’s influence. (thanks to ross dawson for the pointer). Update: Here’s an article on twitter and PR: Birds on a wire: Public relations in the twitterverse
READ MOREHatred and loathing hit newsagency blog
Australian newsagency blog: It is disappointing that a few commenters at this blog spew hatred instead of rational comment. The comments posted on Thursday evening by one person using seven different names served to make himself or herself look stupid and for readers to therefore disregard their view. The purpose of my original post was [...]
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