Trevor Cook on public relations, social media and politics

Category Archives: How-to do social media

Master list of social media marketing examples

January 8, 2009 – 9:39 am

A while ago I posted a list of social media examples that are helpful if you want to design your own effort,here is a much bigger list – should be something there for everyone! Thanks to B. L. Ochman of NYC for the pointer

By Trevor Cook | Also posted in Advertising & marketing, Social Media | Tagged lists, Marketing, Social Media | Comments (0)

25 tips for business bloggers

November 20, 2008 – 3:59 am

This is one of the best of this ‘how to be a good blogger’ genre, I’ve come across. Here are the headlines but read the original it’s rich in explanation and links to tools and further ideas.
1/ Find the domain name.
2/ Figure out what blogging tool would work best for you.
3/ Tell your readers about you.
4/ Register your blog [...]

By Trevor Cook | Also posted in Business & economics | Tagged blogs, business, Corporate social media | Comments (0)

Forget the ROI, just start blogging

November 14, 2008 – 12:52 pm

Here is the text of my remarks to a business communicators conference in Sydney today:
New technologies seem to follow a certain pattern of adoption.
First, they are rejected as useless.
We all know the amusing anecdotes that involve famous people predicting that telephones and computers were just fads.
Websites were not seen as necessary 15 years ago, but [...]

By Trevor Cook | Also posted in Management, Media, Online, Public Relations, Social Media | Tagged blogs, business, ROI, Social Media | Comments (0)

Useful examples for designing your social media plan

November 8, 2008 – 9:22 pm

From Mashable by Peter Kim a Senior Partner at Dachis Corporation. He blogs about social computing and marketing at Being Peter Kim.
1. Blogs (Johnson & Johnson, Delta Air Lines)
2. Bookmarking/Tagging (Adobe, Kodak)
3. Brand monitoring (Dell, MINI)
4. Content aggregation (Alltop, EMC)
5. Crowdsourcing/Voting (Oracle, Starbucks)
6. Discussion boards and forums (IBM, Mountain Dew)
7. Events and meetups (Molson, Pampers)
8. [...]

By Trevor Cook | Also posted in Advertising & marketing, Social Media | Tagged Marketing, plan, Social Media, strategy | Comments (0)

Resources for Government 2.0

October 15, 2008 – 8:21 am

We haven’t seen much effort in Australia yet to use web 2.0 technologies to empower citizens and re-invigorate our sagging democracies. Of course, it’s not going to happen in NSW under the Rees Government because they’re only interested in spin not participation. Federally, Rudd has said he is committed to open government so maybe he [...]

By Trevor Cook | Also posted in Community involvement, Social Media | Tagged government, Social Media, web 2.0 | Comments (0)

13 tips on corporate blogging

October 15, 2008 – 7:51 am

Problogger today has a 13 tip guide by Reem Abeldoh who interviewed “the social media gurus behind three of the top companies with blogs: Michael Brito, Social Media Strategist at Intel, LaSandra Brill, Manager, Web & Social Media Marketing at Cisco, and Tac Anderson, Web 2.0 Strategic Lead at Hewlett Packard (HP).” The resulting tips [...]

By Trevor Cook | Also posted in Business & economics, Enterprise 2.0, Social Media | Tagged corporate blogging, Social Media | Comments (0)

How to use twitter for PR & Marketing

October 12, 2008 – 10:52 am

Presentation by Robb Hecht
and, here’s a way to measure a twitter’s influence. (thanks to ross dawson for the pointer).
Update: Here’s an article on twitter and PR: Birds on a wire: Public relations in the twitterverse

By Trevor Cook | Also posted in Advertising & marketing, Public Relations | Tagged Marketing, PR, twitter | Comments (3)

Hatred and loathing hit newsagency blog

October 11, 2008 – 4:23 pm

Australian newsagency blog:

It is disappointing that a few commenters at this blog spew hatred instead of rational comment. The comments posted on Thursday evening by one person using seven different names served to make himself or herself look stupid and for readers to therefore disregard their view.
The purpose of my original post was to open [...]