Trevor Cook on public relations, social media and politics

Category Archives: How-to do social media

Australian business blogs list

October 11, 2008 – 1:11 pm

Another list, they’re coming thick and fast now, this one is from Smart Company (thanks to Bob Meade for the tip) and it offers 15 of the best business blogs rather than a definitive ranking which helps avoid definitional and ranking issues but does mean it is a subjective choice (eg is Sydney Observatory really [...]

By Trevor Cook | Also posted in Business & economics, Social Media | Tagged blogs, business, Social Media | Comments (0)

Gartner says business lagging on social media

October 8, 2008 – 7:54 am

Sally Falkow reports on a presentation by Adam Sarner, an analyst with market research firm Gartner:
75 percent of Fortune 1000 companies are eager to get involved in social-networking initiatives for marketing or customer relations purposes, but 50 percent of those campaigns will be classified as failures, predicts Sarner. What are they doing wrong?
“(Businesses) will [...]