Trevor Cook on public relations, social media and politics

Category Archives: Internet

Some interesting Saturday links

November 8, 2008 – 8:54 pm

Branding 101: How to Promote Your Blog Like the Big Guys Do
Social reader
Twitter Goes Mainstream: A lot more people — and businesses — are finding new ways to tweet
Perhaps iPods Aren’t Replacing Radio
Nearly One-Third of Web Users Watch TV While Surfing
Google at 10: Searching Its Own Soul
Palin denounces her critics as cowardly

By Trevor Cook | Also posted in Advertising & marketing, Business & economics, Media, Online, Public Relations, Social Media, US Presidential Election | Tagged , , , , , , | Comments (0)

Lindsay talks up Government 2.0, plans online public consultation

November 6, 2008 – 8:39 am

I missed this in the great excitement of the US election yesterday, luckily Net Traveller picked it up:
In May 2008 the Minister for Finance and Deregulation, Lindsay Tanner, talked about applying Web 2.0 to government processes in a “Keynote Address to the e-Government Forum“. He is more recently reported to have said the government would [...]

By Trevor Cook | Also posted in Government 2.0, Online | Tagged , , , | Comments (0)

Australian business invests nearly $18 billion in digital services: study

November 3, 2008 – 6:58 pm

Australian businesses invested more than AUD$17.9 billion dollars on digital services in 2008, a survey by the Australian Interactive Media Industry Association (AIMIA), IBM and Hyro has found.
According to the first annual AIMIA Digital Services Index™, to be announced on Wednesday,, revenue generated through digital services as a proportion of total revenue jumped by 17 [...]

By Trevor Cook | Also posted in Advertising & marketing, Business & economics, Online | Tagged , , , | Comments (0)

Why now is the best time to launch a start-up (VIDEO)

October 28, 2008 – 9:01 am

Why to start a new startup in a bad economywww.kevinrose.com

By Trevor Cook | Also posted in Social Media | Tagged , , | Comments (0)

How Obama uses Twitter and other social media tools

October 23, 2008 – 2:41 pm

Barack Obama has over 100,000 followers on twitter. According to Twitterholic, that’s a lot more than anyone else. On Facebook, Obama has 2.2 million “friends” compared to 745,000 for McCain. On MySpace, Obama has 588,000 friends compared to McCain’s 188,000.
Twitter is just part of a highly successful internet strategy which also includes wikis, youtube and [...]

By Trevor Cook | Also posted in Advertising & marketing, Business & economics, Community involvement, Social Media, US Presidential Election, Unions | Tagged , , , , , , , , , | Comments (1)

McDonalds Australia to rollout free wifi

October 22, 2008 – 3:10 pm

This is good news not just for people who eat at McDonalds but presumably it will put pressure on a range of cafes, bars etc to also offer free wifi. I use a mobile broadband modem so it doesn’t matter to me, which is the other point. I wonder if this signals that the pay-for-use [...]

By Trevor Cook | Tagged , , | Comments (4)