Trevor Cook on public relations, social media and politics

Category Archives: Management

Corporate blogging: Telstra trys again

November 4, 2009 – 1:43 pm

The good thing about Telstra and social media is that at least they are trying.
This is important in a country where very few large organisations do.
So full marks for effort.
No doubt, Telstra’s re-entry into the fledgling field of corporate social media will be generally applauded within the small band of people who care passionately [...]

By Trevor Cook | Also posted in Media, Public Relations, Social Media | Tagged Social Media, Steve Rubel, Telstra, Telstra Exchange | Comments (1)

Using Twitter for business

May 27, 2009 – 8:06 am

My buddy, and social media educator extraordinaire, Lee Hopkins has produced a Twitter report and is giving it away for the next 7 days.
Says (spuiks?) Lee:
But as a loyal and valuable reader of this blog, I’m giving you just 7 days to naba free copy of the Twitter Mastery for Business report as a way of saying “thank you” for [...]

By Trevor Cook | Also posted in Business & economics, Social Media | Tagged business, twitter | Comments (0)

Why is Australian business slow on social media?

November 18, 2008 – 8:54 am

This is the question I get asked all the time, and it is hard to give a succinct answer to why Australian businesses should be lagging behind their US and Western European catalogues. There are, however, a range of possible explanations which may all be contributing to the adoption gap:

It may simply be the case [...]

By Trevor Cook | Also posted in Enterprise 2.0, Government 2.0, Social Media | Tagged business, corporates, Politics, Social Media | Comments (3)

Forget the ROI, just start blogging

November 14, 2008 – 12:52 pm

Here is the text of my remarks to a business communicators conference in Sydney today:
New technologies seem to follow a certain pattern of adoption.
First, they are rejected as useless.
We all know the amusing anecdotes that involve famous people predicting that telephones and computers were just fads.
Websites were not seen as necessary 15 years ago, but [...]