Trevor Cook on public relations, social media and politics

Category Archives: television

Lights out – new media and the end of television

July 21, 2009 – 11:52 am
By Trevor Cook | Also posted in Social Media | Comments (0)

Roast chook and choccy cake wins masterchef

July 20, 2009 – 12:26 am

After all the talk about Australia’s great culinary excellence and creativity that’s what it came down to.  The judges seemed uncomfortable with asian food, deeply impressed by OTT deserts and were heavily engaged with the winner’s propensity for emotional outbursts.  Unfortunately, as with so many of these reality shows, the best competitors seem to get [...]

By Trevor Cook | Comments (8)

What will the world look like after the media is gone?

December 3, 2008 – 9:27 am

Bloggers love to speculate about the death of the media and the death of journalism. They’ve been doing it for years. Big-time bloggers, Jeff Jarvis and Dave Winer, are at it again. A new round of speculation, this time trying to envisage what our world would like if the media did actually die. Dave Winer, [...]

By Trevor Cook | Also posted in Internet, Media, Newspapers, Online, Social Media, radio | Tagged , , , , , , , , , , , | Comments (1)

“Don’t you know where I’m from?”, TV intern

November 20, 2008 – 4:11 am

Poynter: “University of Minnesota student Jennifer Nicole Anato-Mensah, 21, threw a fit last month after Twin Cities station KSTP let her go. She began hurling threats at an executive producer, according to a criminal complaint, and kicked out the glass of a conference room door in an attempt to get at her. “You don’t know where I’m [...]

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George Negus and the ‘boy’ comment

November 10, 2008 – 10:49 am

Some people have got a bit excited about Negus referring to President-elect Obama as ‘boy’ on last week’s Dateline election show. According to the transcript, it’s not even clear that Negus is referring to Obama singular or his administration more broadly.
But, anyway, so what? It’s clear that Negus is using it in an Australia sense [...]

By Trevor Cook | Also posted in US Presidential Election | Tagged , | Comments (6)

NBC ‘fairly happy’ with Kath & Kim premiere

October 11, 2008 – 8:16 pm

The live feed: “NBC also premiered new comedy “Kath and Kim” (7.5 million, 3.2/9). Down only slightly from “30 Rock” in its time period, the network is fairly happy with this number, which grew 19% from a season-high “My Name Is Earl” (7.1 million, 2.7/8).”

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Obama buys up big on primetime television

October 10, 2008 – 11:03 am

The Live Feed:
Barack Obama has purchased a half-hour of primetime television on CBS and NBC, sources confirm.
The Obama campaign is producing a nationwide pitch to voters that will air on at least two broadcast networks. The ad will run Wednesday, Oct. 29, at 8 p.m. — less than a week before the general election. 
The direct [...]

By Trevor Cook | Also posted in Advertising & marketing, US Presidential Election | Tagged , | Comments (0)