Trevor Cook on public relations, social media and politics

Category Archives: Public Relations

Grammar Obsessive Disorder (G.O.D.) – anyone you know?

November 11, 2009 – 3:03 pm
By Trevor Cook | Also posted in Uncategorized | Comments (0)

Can Rudd save his ETS, or will it destroy him?

November 9, 2009 – 9:31 am

Rudd is a control freak.
His government is run along command and control lines (read Cameron Stewart’s interesting piece in last Saturday’s Australian magazine).
His media strategy is a campaign strategy.
Win the day, stay in front.  Make your opponent the issue. Control the message. Make no mistakes.
This is the goldfish in a bowl approach. Every day is [...]

By Trevor Cook | Also posted in Federal politics, environment | Tagged , , | Comments (4)

Corporate blogging: Telstra trys again

November 4, 2009 – 1:43 pm

The good thing about Telstra and social media is that at least they are trying.
This is important in a country where very few large organisations do.
So full marks for effort.
No doubt, Telstra’s re-entry into the fledgling field of corporate social media will be generally applauded within the small band of people who care passionately [...]

By Trevor Cook | Also posted in Management, Media, Social Media | Tagged , , , | Comments (1)

NEWSFLASH: Bernard Salt discovers new acronym

September 9, 2009 – 6:46 am

Bernard Salt is no doubt a wonderful demographer, but he is also great at getting publicity.
Salt knows the value of a bright new social trend, be it tree changing, sea changing or now Nettels.
Yes, folks, Salt has interrogated the data (generously provided by taxpayers) and discovered (drumroll please) that many people are time poor.
Of [...]

By Trevor Cook | Also posted in Advertising & marketing, Social issues | Tagged , , , , | Comments (0)

GLobal PR Blog Week – 5 years on

July 18, 2009 – 8:07 am

Oh no. Another how time flies anecdote. Not only do I remember clearly the day Armstrong (Neil not Lance) walked on the moon (we got the afternoon off school – yippee), but I have also been reminded that five years since I conceived and co-organised this modestly titled event, Global PR Blog Week 1.0. At [...]

By Trevor Cook | Also posted in Social Media | Tagged , , , | Comments (1)

Wacko Jacko helps Rudd hide a dead cat

June 27, 2009 – 6:07 am

A great day to bury bad news, as Mark Colvin (@colvinus) observed:
On a day when news of Michael Jackson’s death was dominating people’s attention, the Federal Government has announced that it’s killing off its controversial Grocery Choice website.
In PR, it’s an ill-wind etc

By Trevor Cook | Tagged | Comments (1)

Rugby League discovers that all publicity can be good publicity

June 18, 2009 – 7:41 am

Think the NRL is fading under a welter of controversy? Think again:
The NRL is trumpeting an increase in crowds and television ratings for 2009.
The league says crowds are up five per cent on the same time last year and have totalled 1,688,948 so far in 2009.
It says game one of the State of Origin series [...]

By Trevor Cook | Also posted in Advertising & marketing, sport | Tagged , , | Comments (1)

NSW government tries to stay relevant in health system future

June 3, 2009 – 7:12 am

In a well-executed media stunt (labelled an ‘exclusive’ by the Daily Telegraph, LOL) the NSW Government has come up with an idea to try and carve out a future in the (mis)management of the state’s health system. Apart from being an ‘exclusive’, the stunt also has two other elements designed to give it media appeal: [...]

By Trevor Cook | Also posted in Federal politics, Media, NSW politics, Newspapers, Social issues | Tagged , , , , | Comments (1)

Crisis comms on the P&O blog

May 28, 2009 – 9:16 pm

Dealing with the hysteria on swine flu includes blogging and this CEO message, which seeks to correct some “false” and “sensational” media reporting.

By Trevor Cook | Tagged , | Comments (0)

Good corporate writing – some tips

May 25, 2009 – 4:39 pm

I used these notes in an in-house session in Sydney last week. They may not makes sense on their own, but if you would like clarification feel free to email me or leave a comment below.

By Trevor Cook | Tagged | Comments (0)