Trevor Cook on public relations, social media and politics

Category Archives: Internal Communications

Domino’s hits some social media whitewater

April 17, 2009 – 7:51 am

Readwriteweb: “In terms of its social media presence, Domino’s Pizza gets a lot of things right. It has a YouTube Channel, a Twitter account, and both a Facebookand MySpace profile. What Domino’s could not plan for, however, was that two of its employees at a North Carolina franchise would use YouTube to broadcast a rather disgusting video that would [...]

By Trevor Cook | Also posted in Advertising & marketing, Public Relations, Social Media, Workplace issues | Tagged , , , | Comments (0)

Sacked or just ‘role impacted’

January 28, 2009 – 1:09 pm

Ya gotta love euphemisms. All the way from ‘collateral damage’ to ‘role impacts’. Aussie ‘wealth manager’ MLC, which is currently running TV ads stressing the ‘long-term’ nature of investing, has today confirmed that in the short-term 120 of its staff will have their roles impacted by the global financial crisis:
“Around 120 people are affected and [...]

By Trevor Cook | Also posted in Media relations | Tagged | Comments (0)

Power-sharing the key to organisational change

October 13, 2008 – 10:01 am

Keith De La Rue:
This is where John Smythe’s work has focused.  Working with McKinsey, he researched 59 organisations globally, looking for the “single, most influential cause of more engaged employees.”  He concluded that this was “the appetite and ability of leaders at every level to engage their subordinates in everyday decision making and bigger-ticket change.”
This [...]

By Trevor Cook | Tagged | Comments (0)

Organisational change: who makes the decisions?

October 12, 2008 – 10:34 am

According to this Australian National University study:
delegation is more likely in organizations that: face a competitive
product market; export; have predictable product demand; have a larger workplace;
and that have fewer other workplaces in the same organization producing a similar
output. We find business strategy is not related to the allocation of decision making
authority; delegation, however, is associated [...]

By Trevor Cook | Also posted in Business & economics | Tagged | Comments (0)

Australian company using Twitter for employee communications

October 9, 2008 – 9:23 pm

Ross Dawson: “At our Enterprise 2.0 Executive Forum in February, Australian pharmaceutical company Janssen-Cilag described how it was implementing an internal version of Twitter.”

By Trevor Cook | Also posted in Enterprise 2.0, Social Media | Tagged , | Comments (0)