Corporate Engagement » Internal Communications

Domino’s hits some social media whitewater

Trevor Cook — Thu, 16 Apr 2009 21:51:21 +0000

Readwriteweb: “In terms of its social media presence, Domino’s Pizza gets a lot of things right. It has a YouTube Channel, a Twitter account, and both a Facebookand MySpace profile. What Domino’s could not plan for, however, was that two of its employees at a North Carolina franchise would use YouTube to broadcast a rather disgusting video that would severely damage the company’s brand. Since the video first appeared, Domino’s has quickly stepped up its social media presence in order to regain some positive momentum.”

Sacked or just ‘role impacted’

Trevor Cook — Wed, 28 Jan 2009 02:09:49 +0000

Ya gotta love euphemisms. All the way from ‘collateral damage’ to ‘role impacts’. Aussie ‘wealth manager’ MLC, which is currently running TV ads stressing the ‘long-term’ nature of investing, has today confirmed that in the short-term 120 of its staff will have their roles impacted by the global financial crisis:

“Around 120 people are affected and we will aim to redeploy as many of these people as possible into other roles within the organisation. The role impacts are broadly spread across all areas of our business.”

MLC is currently consulting with employees over the proposed changes with final role impacts to be determined in early February, the spokesperson said.

“Final role impacts” sounds kind of serious to me. Sounds like, err, sacked.

Power-sharing the key to organisational change

Trevor Cook — Sun, 12 Oct 2008 23:01:39 +0000

Keith De La Rue:

This is where John Smythe’s work has focused. Working with McKinsey, he researched 59 organisations globally, looking for the “single, most influential cause of more engaged employees.” He concluded that this was “the appetite and ability of leaders at every level to engage their subordinates in everyday decision making and bigger-ticket change.”

This requires all managers to effectively share their power. This is not something that is easy or natural for a command-and-control manager! Nor is it something that we are teaching managers to do. It means admitting that you actually don’t know all the answers.

Organisational change: who makes the decisions?

Trevor Cook — Sat, 11 Oct 2008 23:34:04 +0000

According to this Australian National University study:

delegation is more likely in organizations that: face a competitive
product market; export; have predictable product demand; have a larger workplace;
and that have fewer other workplaces in the same organization producing a similar
output. We find business strategy is not related to the allocation of decision making
authority; delegation, however, is associated with the use of human resource techniques such as the provision of bonuses to employees.

Australian company using Twitter for employee communications

Trevor Cook — Thu, 09 Oct 2008 10:23:11 +0000

Ross Dawson: “At our Enterprise 2.0 Executive Forum in February, Australian pharmaceutical company Janssen-Cilag described how it was implementing an internal version of Twitter.”