Trevor Cook on public relations, social media and politics

Category Archives: environment

Can Rudd save his ETS, or will it destroy him?

November 9, 2009 – 9:31 am

Rudd is a control freak.
His government is run along command and control lines (read Cameron Stewart’s interesting piece in last Saturday’s Australian magazine).
His media strategy is a campaign strategy.
Win the day, stay in front. Make your opponent the issue. Control the message. Make no mistakes.
This is the goldfish in a bowl approach. Every day is [...]

By Trevor Cook | Also posted in Federal politics, Public Relations | Tagged Copenhagen, ETS, Rudd | Comments (4)

Rudd in humiliating ETS backdown

May 4, 2009 – 11:41 am

The SMH is reporting:
The Federal Government is planning to delay its emissions trading scheme by one year, smh.com.au understands.
The Prime Minister Kevin Rudd is scheduled to make an announcement at lunch time.
It is believed the Government still wants the legislation for the scheme to be passed this year but the scheme itself will not start [...]

By Trevor Cook | Also posted in Federal politics | Tagged ETS, Rudd | Comments (1)

Stay together for the planet’s sake, Fielding

February 25, 2009 – 12:20 am

One thing you have to do in spin doctoring is go with the flow. If the issue of the day (or millennia) is say, global warming, you don’t try and turn your issue into an alternative flavour of the month. You just hook your little wagon to that rollin’ freight train.
So here’s a classic, Senator [...]

By Trevor Cook | Also posted in Federal politics, Media, Politics, Social issues | Tagged divorce, global warming, obesity, Senator Fielding | Comments (1)

Kangaroo Island Lorax project

February 3, 2009 – 10:52 am

Today, a guest contribution from Kathie Stove, a resident of Kangaroo Island:
The late writer Douglas Adams notably gave the answer to the meaning of life as 42. Those of us who got excited about the possibilities for an Australian Labor government could be excused for thinking that there was something in that number when the [...]

By Trevor Cook | Tagged climate change, environment, Garrett, Kangaroo Island, Lorax, Rudd | Comments (1)

Telstra’s environment expert dismisses Rudd’s climate change targets

December 17, 2008 – 9:02 pm

In a blog post yesterday, Telstra’s Group Manager Dr Turlough Guerin wrote:
These are very conservative targets and unlikely to encourage the investments needed to transition to a low-carbon economy. And they don’t push consumers far enough to make the behaviour changes to reduce their reliance on fossil fuels.
This is the crux of the matter, the extent [...]

By Trevor Cook | Also posted in Business & economics, Social Media | Tagged climate change, environment, Telstra | Comments (1)

Balance required in media coverage of global warming

November 29, 2008 – 10:56 am

Global warming is not just a big scientific, environment, economic, political and human story, it is also an interesting case study of what the media reports and doesn’t report.
On Tuesday this week, the Australian carried an op-ed from legendary botanist David Bellamy in which he claims to have been marginalised because of his global warming [...]