Trevor Cook on public relations, social media and politics

Category Archives: Social Media

How to pitch bloggers – PR gives social marketing advice

May 18, 2009 – 7:51 pm
By Trevor Cook | Also posted in Advertising & marketing, Business & economics, Public Relations | Tagged , , | Comments (1)

Social Media “volunteering”

May 11, 2009 – 9:59 am

I recently participated in a SEEK volunteering exercise, my chosen task was to help the WSPA with some advice on social media. 
I wasn’t alone. Here’s a list pf other bloggers who also gave up some time  for good causes: Life in Mono , Firebug Theme , Miss McMuffin , Autumn Leaves , [...]

By Trevor Cook | Also posted in Community involvement | Tagged , , | Comments (0)

Staying on top of the social media boom

May 10, 2009 – 8:10 am

It’s time intensive!

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PRTV – viewers warned off social media

May 1, 2009 – 1:52 pm

The PR Institute of Australia ventures on to Youtube. Inspirational it is not. 
Commenting on its own show, the PRIA highlights the negative. “However, not all of those featured are digital cheerleaders. Among the ten or so interviewed are Anthony Tregoning, MD of FCR, who is asked in the video (at 6m 40s in) whether he recommends [...]

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“Racist” iPhone app

May 1, 2009 – 5:21 am

From NZ Herald
An iPhone application where the aim is to kill off islanders has been criticised as racist by members of the Pacific Island community.
Pocket God opens with a “meet the islanders” screen, before brown-skinned men wearing hula skirts are shown on an island with a volcano in the background.
To score points, the player kills [...]

By Trevor Cook | Also posted in Social issues, indigenous, technology | Tagged , | Comments (0)

Tim versus Nick OR the baby words dispute

April 30, 2009 – 5:53 pm

Tim O’Reilly, web 2.0 uber-guru, wants to re-invent the book. He uses powerpoint to do it. Yuck. His book is about Twitter. A powerpoint book on Twitter? Can anything be sillier? Nick Carr writes for an erudite magazine full of long articles and he takes the piss out of Tim very effectively. Make sure you [...]

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Cluetrain stalled at the platform

April 29, 2009 – 7:23 pm

So it’s been ten years. For a few years, I was like a latter day Karl Marx scouring the newspapers looking for evidence that the revolution was underway. Now, I don’t bother anymore. There’s lots of marginal stuff, many organisations that are dipping their toes in the water. But for the most part, like say [...]

By Trevor Cook | Also posted in Advertising & marketing, Business & economics, Enterprise 2.0, Public Relations | Tagged | Comments (1)

Twitter’s appalling retention rate

April 29, 2009 – 8:43 am

From Rough Type
But a whirl does not a relationship make. According to a study out today from Nielsen, most people who sign up for a Twitter account bail within a few weeks:
Currently, more than 60 percent of Twitter users fail to return the following month, or in other words, Twitter’s audience retention rate, or the [...]

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Justifying an academic ban on wikipedia

April 23, 2009 – 9:11 pm

She’s right. Encyclopedias are not appropriate for university studies.

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Microsoft grants $6.7 million to Vision Australia

April 22, 2009 – 3:17 pm

Well done, Microsoft, a grant that will make a big difference to many people.
MICROSOFTS biggest-ever Australian grant will help create social networks for the blind.
Social networking websites and digitised libraries have become important sources of modern information, but until now they have been inaccessible to the 300,000 Australians who are blind or who have low [...]

By Trevor Cook | Also posted in Community involvement, Philanthropy | Tagged , | Comments (0)