Barbara Kopple talks about her classic Oscar-winning documentary about a violent strike in a coal mining town in Kentucky.
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Book review: Who really won the 2007 election?
Christine Jackman, “Inside Kevin 07″, Melbourne University Press, 2008. Kathie Muir, “Worth Fighting For: Inside the your rights at work campaign”, UNSW Press, 2008. There were two campaigns against the Howard Government in the run-up to the last election: the ALP campaign and the ACTU campaign. These books complement each other insomuch as they provide [...]
READ MOREWhere’s the purple cow? A marketing perspective on union membership decline
Here is the text of my remarks to a union conference in Sydney this afternoon: Union membership is in decline around the western world. There are many reasons for this decline but my topic is whether marketing can help reverse the trend? So, I’m going to ignore the free rider problem and the problems of [...]
READ MOREHow Obama uses Twitter and other social media tools
Barack Obama has over 100,000 followers on twitter. According to Twitterholic, that’s a lot more than anyone else. On Facebook, Obama has 2.2 million “friends” compared to 745,000 for McCain. On MySpace, Obama has 588,000 friends compared to McCain’s 188,000. Twitter is just part of a highly successful internet strategy which also includes wikis, youtube [...]
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Conference: Unions after Workchoices, Sydney, !4 November
I’m talking at this conference and I’ve chosen what I hope is a provocative title: 2.50–3.10: ‘Where’s the purple cow? A marketing perspective on union membership decline’, Trevor Cook, Department of Government, University of Sydney. The ‘purple cow’ is, of course, a reference to Seth Godin’s book in which he argues that success in marketing [...]
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