Corporate Engagement

Trevor Cook on public relations, social media and politics

Asylum seekers: too tough or too humane

Rudd’s ‘tough but humane’ bob each way rhetoric on asylum seekers was always a crock but hey worth a try and great if you can get away with it. Today’s newspoll shows that he hasn’t got away with it.

Of course, Rudd could hope that this newspoll is an outlier and the damage is not serious.

More likely, he will have to turn the nob on the dial more in the direction of ‘tough’.

I suspect the people switching votes on this issue are the old howard battlers (socially conservative working class types who feel threatened rather than uplifted by migrants from other cultures moving into their neighbourhoods), a group Rudd did so much to court at the last election and to which he is particularly sensitised.

It won’t be pretty.

Rudd decided not to try and show leadership on this issue, and rise above the intuitive racism of many Australian voters, now he will be mired in the bog.

Mark Scott’s religious affiliation

The November issue of the SMH’s Sydney magazine features a profile of the ABC’s managing director Mark Scott which contains this curious line on page 36: “Their scant private time is devoted to family; once identified as a prominent evangelical Christian, Scott now says he doesn’t attend any particular Church”

Scott may not ‘attend’ any particular church but he is on the Board of Management and Honorary Treasurer of Wesley Mission. His photo is in the foyer in PItt Street.

According to its website:

Wesley is a growing Christian Church and a Parish Mission of the Uniting Church in Australia, serving the community wherever the need exists.

According to Wesley, Scott is playing a critical role in shaping the organisation’s future. Wesley’s CEO noted in his annual review:

I was delighted to welcome Mark Scott, Managing Director of the ABC. Mark Scott and David Greatorex work closely with me in setting the course for the future.

There seems to be no particular reason why Scott, or the SMH, would overlook this pretty significant involvement in a religious organisation.

Given that the Wesley Mission turns over a $100 million a year, Scott no doubt takes more than a passing or casual interest in its affairs.

Perhaps, Scott considers his involvement a matter of business or philanthropy rather than personal religious faith.

WSJ disses Melbourne

Ouch:

John Julius Norwich is an earnest and somewhat stiff-backed editor. So it’s not entirely surprising that he reveals in his introduction that he is “braced for objections” over his selections for “The Great Cities in History,” a collection of essays and images. He anticipates that readers will ask, for instance, why Timbuktu is included and not Toronto, why Meroe (an ancient Nubian city) is included and not Melbourne. It’s a dull question, and Norwich answers it dully, by pointing to the “in history” part of the book’s title. The better answer would have been that there’s not a shred of romance in Toronto and Melbourne.

Copenhagen loses appeal for Obama

The much-heralded Copenhagen conference looks like it is about to be dealt a fatal blow, with the Obama administration in ‘lowering expectations’ mode.

Women’s unhappiness and drugs

Barbara Ehrenreich:

It’s an old story: If you want to sell something, first find the terrible affliction that it cures. In the 1980s, as silicone implants were taking off, the doctors discovered “micromastia” — the “disease” of small-breastedness. More recently, as big pharma searches furiously for a female Viagra, an amazingly high 43% of women have been found to suffer from “Female Sexual Dysfunction,” or FSD. Now, it’s unhappiness, and the range of potential “cures” is dazzling: Seagrams, Godiva, and Harlequin, take note.

Office work doesn’t need to be boring

We need the genes of illegal immigrants

Immigration can improve the national gene pool:

Geneticists have shown that there is literally such a thing as American DNA, not surprising when nearly all of us are descended from immigrants. We therefore carry an immigrant-specific genotype, a genetic marker expressing itself—in some environments, at least—as energetic risk-taking and competitive self-promotion. Even when famine, warfare, or another calamity strikes, most people stay in their homeland. The self-selecting group that migrates, seldom more than 2 percent, is disproportionally inclined to take chances. They also have above-average intelligence and are quicker decision makers. Something about their dopamine-receptor systems, the neural pathway associated with a taste for novelty and risk, sets them apart from those who stay put.

And illegal immigrants take more risks than anyone else.

Mark Scott should talk to Oliver Stone

Before ABC managing director takes his organisation down the path of the so-called pro-am model (no-one knows what this means but the words sound ‘inclusive’), he should have a chat to film-maker Oliver Stone who told Terra’s Orbita US 2009 conference in New York on Tuesday night:

“I’ve heard the democratic argument [for the internet] and I’m not an elitist, but Winston Churchill did make some kind of sense when he said the best argument against democracy is a five minute conversation with the average voter. Let’s not kid ourselves. A mashup is not a movie. It’s offensive.”

“The internet is a [...] tool. If everybody just wants to jump on the tool and say I, hey I can [...] make a mashup, or I can create my own news show, or show you my gymnastic ability, what is it about? We’ve got 6 billion people showing off. I don’t understand. How do you judge? What is life for? Is there a hierarchy of quality or not? Or is it all the same?”

Let’s not abandon quality for the false god of participation.

My fear is that the pro-am model will become just another way of dumbing-down our media environment further while under-paying (or not paying) the new “content” producers for their efforts.

As for the Winston Churchill’s point, you only need to read the comment streams on many big media sites to see how valid that remains.

Clueless in Ultimo: the fall of Rome fallacy

Promise was that I
Should Israel from Philistian yoke deliver;
Ask for this great deliverer now, and find him
Eyeless in Gaza at the Mill with slaves …

– John Milton, Samson Agonistes

In a speech this week, ABC Managing Director, Mark Scott, strangely compared the media revolution (currently ongoing) to the fall of the Roman Empire. His speech includes large slabs of Auden and references to Gibbon, hence, I felt emboldened to start this response with a little slab of poetry myself.

Scott likes the analogy because of its schoolboy and hollywood images of the great and powerful laid low.

Fair enough, nice and dramatic. Perhaps it was a lowbrow audience.

While the analogy might speak of the impact of the barbarians on ancient Rome, it hardly fills us with confidence about the consequences of the media revolution.

After all, the ‘fall’ was followed by what we call, or used to call, the Dark Ages and then the Middle Ages before Western civilisation was transformed by the Renaissance, so called because it was based on a return to the ideas and values of Rome and Athens. That’s why, for instance, we have a Senate in a bicameral system rather than some barbarian tribal council. If ideas matter, and they surely matter much more than events, than the Roman world is with us still.

We might also reflect on the role of the Roman Catholic Church. Is the Roman empire really dead while this powerful political and social, as well as religious, organisation continues to be a major force in Western Europe. Of course, it has been in decline as a political organisation for a few centuries now but for more than a thousand years after the ‘fall’ it carried many of the elements of Roman civilisation. The church used Latin, and kept the Roman language the key means of official communication in Europe until relatively recently. The jurisdiction and administration of the Church followed that established by Rome, with the addition of one or two outposts, notably Ireland.

The efficient organisation of the Roman Empire became the template for the organisation of the church in the fourth century, particularly after the Edict of Milan. As the church moved from the shadows of privacy into the public forum it acquired land for churches, burials and clergy. In 391, Theodosius I decreed that any land that had been confiscated from the church by Roman authorities be returned.

The most usual term for the geographic area of a bishop’s authority and ministry, the diocese, began as part of the structure of the Roman Empire under Diocletian. As Roman authority began to fail in the western portion of the empire, the church took over much of the civil administration. This can be clearly seen in the ministry of two popes: Pope Leo I in the fifth century, and Pope Gregory I in the sixth century. Both of these men were statesmen and public administrators in addition to their role as Christian pastors, teachers and leaders. In the Eastern churches, latifundia entailed to a bishop’s see were much less common, the state power did not collapse the way it did in the West, and thus the tendency of bishops acquiring secular power was much weaker than in the West. However, the role of Western bishops as civil authorities, often called prince bishops, continued throughout much of the Middle Ages.

So what can a closer examination of the Roman analogy tell us about the fate of the media revolution?

First, a total ransacking of the old media – the ‘fall’ – looks spectacular, and is no doubt deeply satisfying to disaffected outsiders (aka barbarians or the ‘audience’) but it might leave us worse off; locked in a media ‘dark ages’ until the spirit that produced much of what was best in ‘old’ media and journalism is revived in a later renaissance.

Second, the ‘fall’ takes a lot longer than the word implies, just like the Roman world, ‘old’ media is likely to persist in some form for much longer than any of us can imagine from this vantage point.

Third, the ‘fall’ is largely an illusion unless the old media ideas are replaced by a more compelling set of ideas. The hordes that ransacked Rome failed to displace the cultural and political ideas that underpinned Roman civilisation which remain with us still in a modern form, long after the barbarians war cries have all but been forgotten.

Scott himself gives us a pointer to the validity of this last lesson when he talks about the continuing, even expanding, importance of a key old media idea, editing:

Yet it’s only by maintaining a strong editorial role that we’ll reinforce, not undermine, the ABC brand. Even Wikipedia’s Jimmy Wales acknowledges that the secret is in the edit – which might explain why an aggregating site which has acquired such a huge community of users – The Huffington Post – lists 62 editors and just 4 reporters. We’d shoot for a slightly different ratio ourselves!

In other areas too we may come to see the world of the ‘empowered audience’ as deficient. Comment and opinion are everywhere on media sites these days, but there has been no similar expansion in facts, ideas and analysis, Scott’s much-heralded partnerships with the audience, like the barbarians attacking Rome, may be more suited to producing noise and colour than anything more enduring.

Fourth, it’s likely that the new media will be absorbed into the old media:

As the Western Roman Empire crumbled, the new Germanic rulers who conquered the provinces upheld many Roman laws and traditions. Many of the invading Germanic tribes were already Christianised, though most were followers of Arianism. They quickly converted to Catholicism, gaining more loyalty from the local Roman populations, as well as the recognition and support of the powerful Catholic Church. Although they initially continued to recognise indigenous tribal laws, they were more influenced by Roman Law and gradually incorporated it as well.

The ABC will still be the ABC with just a little more commentary from the audience. Not so much deliverance from the strictures of old media as an opportunity to join the slaves at the Mill.

Economic theory vs. economic history

A passionate argument for re-integration (and a longer version here):

This is not to say that the macroeconomic model-building of the past generation has been pointless. But I do think that modern macroeconomists need to be rounded up, on pain of loss of tenure, and sent to a year-long boot camp with the assembled monetary historians of the world as their drill sergeants. They need to listen to and learn from Dick Sylla about Alexander Hamilton’s bank rescue of 1825; from Charlie Calomiris about the Overend, Gurney crisis; from Michael Bordo about the first bankruptcy of Baring brothers; and from Barry Eichengreen, Christy Romer, and Ben Bernanke about the Great Depression.

If modern macroeconomists do not reconnect with history – if they do not realize just what their theories are crystallized out of and what the point of the enterprise is – then their profession will wither and die.