Trevor Cook on public relations, social media and politics

Tag Archives: alcopops

Conformity theory and the alcopops debate

April 17, 2009 – 7:43 am

The freakonomics blog on the NYT has an interesting look at the role of conformity in communications. Basically, it’s hard to convince people to stop doing something if they think everyone else is doing it. People don’t want to rise above the crowd and be exemplary. So public service messages that suggest that many people [...]

By Trevor Cook | Posted in Advertising & marketing, Social issues | Comments (0)

Alcohol and the fueling of hysteria

January 3, 2009 – 12:46 pm

Paul Dillon, the director of the private consultancy Drug and Alcohol Research and Training Australia, has got himself a fortune in free media coverage today with the highly colourful (and media friendly) statement:
“They’re sort of like a lost generation, because of the culture they’ve been brought up in. Their views around alcohol have been pretty well [...]

By Trevor Cook | Posted in Media, Social issues | Also tagged , , , , , | Comments (2)