Trevor Cook on public relations, social media and politics

Tag Archives: ANZAC

Should beer companies sponsor ANZAC day?

April 10, 2009 – 9:47 pm

In recent years, ANZAC day has morphed into an opportunity for young (and not-so young) people to get shit-faced and soppily nationalistic, which makes it an ideal target for a big beer company. VB’s “raise a glass” campaign will no doubt find favour with anyone who thinks binge drinking is an appropriate part of remembering Australians [...]

By Trevor Cook | Posted in Advertising & marketing, Social issues | Also tagged , , , | Comments (1)

Keating right on Gallipoli

October 31, 2008 – 6:52 am

Gallipoli was a horrible, pointless disaster which generations of political, military and veteran spin doctors have conspired to glorify as some sort of noble, national adventure and ‘coming of age’. In reality, it is a sad monument to the absolute horror and absurdity of war, and the incompetence of the British. We were betrayed by [...]

By Trevor Cook | Posted in Social issues | Also tagged , | Comments (7)