November 5, 2009 – 8:30 pm
I had a great time talking to a business group in Sydney today, my theme was that social media is suited in some corporate circumstances and not others. I made the point that there was nothing blue sky or revolutionary about social media and, indeed, it has some real drawbacks for corporates. I made four [...]
Executive salaries are routinely justified as market-based, as if there was some shortage of corporate bureaucrats ready to fill these plum positions. Some top CEOs are also business-founders and know what it is like to take a risk with their own money. In my view, the huge rewards that occasionally go to someone who sets [...]
February 28, 2009 – 4:24 pm
Jeff Jarvis, one of the world’s most popular bloggers on web 2.0, social media, digital media, in his new book says we should learn how to operate in the new world by looking at what Google does.
December 9, 2008 – 5:06 pm
I’ve long believed this to be the case. I check out people using the Internet before I meet them in a business setting, and people use the Internet to check me out. If you blog, they find a lot richer lode of stuff to peruse, and get interested by, before that all-important first meeting happens. [...]
November 24, 2008 – 5:08 pm
The GFC (global financial crisis) is a vital part of this great system of capitalism that we all seem to love, love in spite of ourselves or accept because we are simply at a loss to think of a workable alternative. Way back when this was a little downturn, George Bush said: “In a market [...]
By Trevor Cook
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Posted in Business & economics, Politics, Social issues
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Also tagged aging, china, climate change, debt, economics, environment, finance, George Bush, global finance industry, global warming, india, solar power
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November 20, 2008 – 3:59 am
This is one of the best of this ‘how to be a good blogger’ genre, I’ve come across. Here are the headlines but read the original it’s rich in explanation and links to tools and further ideas.
1/ Find the domain name.
2/ Figure out what blogging tool would work best for you.
3/ Tell your readers about you.
4/ Register your blog [...]
November 18, 2008 – 8:54 am
This is the question I get asked all the time, and it is hard to give a succinct answer to why Australian businesses should be lagging behind their US and Western European catalogues. There are, however, a range of possible explanations which may all be contributing to the adoption gap:
It may simply be the case [...]
November 14, 2008 – 12:52 pm
Here is the text of my remarks to a business communicators conference in Sydney today:
New technologies seem to follow a certain pattern of adoption.
First, they are rejected as useless.
We all know the amusing anecdotes that involve famous people predicting that telephones and computers were just fads.
Websites were not seen as necessary 15 years ago, but [...]
October 23, 2008 – 7:23 pm
One of the amazing things about becoming an ‘expert’ in some field of business activity or other is the attention you get from professional conference organisers. They rarely want to actually pay you instead they try to tantalise you with the idea that their conferences are great ways to network and market your services. [...]
