Trevor Cook on public relations, social media and politics

Tag Archives: campaigning

Book review: Who really won the 2007 election?

January 7, 2009 – 7:34 pm

Christine Jackman, “Inside Kevin 07″, Melbourne University Press, 2008.
Kathie Muir, “Worth Fighting For: Inside the your rights at work campaign”, UNSW Press, 2008.
There were two campaigns against the Howard Government in the run-up to the last election: the ALP campaign and the ACTU campaign.
These books complement each other insomuch as they provide ‘insider’ accounts of [...]

By Trevor Cook | Posted in Politics, Unions, Workplace issues | Also tagged , , , , , , , , , , , | Comments (0)

Huffington: Obama would not have won without Internet

November 8, 2008 – 9:12 pm

If 1960 was the year television came of age as a political force then maybe the same is also true of the Internet in 2008:
Huffington says flat out that if it wasn’t for the Internet, Obama would not be president. Trippi notes that Obama’s YouTube spots gathered an aggregate of 14.5 million viewing hours. The [...]

By Trevor Cook | Posted in Internet, US Presidential Election | Also tagged , , , | Comments (3)

How Obama uses Twitter and other social media tools

October 23, 2008 – 2:41 pm

Barack Obama has over 100,000 followers on twitter. According to Twitterholic, that’s a lot more than anyone else. On Facebook, Obama has 2.2 million “friends” compared to 745,000 for McCain. On MySpace, Obama has 588,000 friends compared to McCain’s 188,000.
Twitter is just part of a highly successful internet strategy which also includes wikis, youtube and [...]

By Trevor Cook | Posted in Advertising & marketing, Business & economics, Community involvement, Internet, Social Media, US Presidential Election, Unions | Also tagged , , , , , , , , | Comments (1)