Trevor Cook on public relations, social media and politics

Tag Archives: conferences

Session notes: Online social networking and business collaboration conference

November 25, 2008 – 9:47 am

This conference is being held yesterday and today in Sydney with many of the hardy little band of Australian web 2.0 promoters on the panels. You can follow it on twitter at #osnbc or spy and read Ross Dawson’s handy session notes.

By Trevor Cook | Posted in Business & economics, Social Media | Also tagged , , | Comments (0)

The great conference speaker rip off

October 23, 2008 – 7:23 pm

One of the amazing things about becoming an ‘expert’ in some field of business activity or other is the attention you get from professional conference organisers. They rarely want to actually pay you instead they try to tantalise you with the idea that their conferences are great ways to network and market your services. [...]

By Trevor Cook | Posted in Business & economics | Also tagged , , | Comments (0)

Enterprise 2.0 conference presentations on slideshare

October 10, 2008 – 10:47 am

The conference was held in Sydney in August:

Harnessing the power of a team wiki: Andrew Mitchell
Legal issues: Allison Manvell
Collaborative Web: David Boloker
Using social media to harness knowledge: Keith De La Rue – Keith has alerted me to a better version of his slides.

Enterprise 2.0 and stakeholder resistance: Kate Curruthers
Easing email pain with social software: Matt [...]

By Trevor Cook | Posted in Enterprise 2.0 | Also tagged | Comments (0)

Conference: Unions after Workchoices, Sydney, !4 November

October 9, 2008 – 6:50 pm

I’m talking at this conference and I’ve chosen what I hope is a provocative title:
2.50–3.10: ‘Where’s the purple cow? A marketing perspective on union membership decline’, Trevor Cook, Department of Government, University of Sydney.
The ‘purple cow’ is, of course, a reference to Seth Godin’s book in which he argues that success in marketing is all [...]

By Trevor Cook | Posted in Advertising & marketing, Unions | Also tagged , | Comments (0)