Trevor Cook on public relations, social media and politics

Tag Archives: Corporate social media

Staying on top of the social media boom

May 10, 2009 – 8:10 am

It’s time intensive!

By Trevor Cook | Posted in Social Media | Also tagged | Comments (0)

Corporate social media scores low on trust: study

December 12, 2008 – 8:38 am

New York PR guy and blogger, Peter Himler has a nice round-up of the reaction to this Forrester ‘trust’ research  and particularly the finding that:
Company blogs earned a paltry 16% ranking of “information sources they trusted the most.” By contrast, “Email from people you know” ranked highest with 77%, followed by “Consumer product ratings/reviews” with 60%, [...]

By Trevor Cook | Posted in Advertising & marketing, Media, Public Relations, Social Media | Also tagged , | Comments (0)

25 tips for business bloggers

November 20, 2008 – 3:59 am

This is one of the best of this ‘how to be a good blogger’ genre, I’ve come across. Here are the headlines but read the original it’s rich in explanation and links to tools and further ideas.
1/ Find the domain name. 
2/ Figure out what blogging tool would work best for you. 
3/ Tell your readers about you. 
4/ Register your blog [...]

By Trevor Cook | Posted in Business & economics, How-to do social media | Also tagged , | Comments (0)

Obama’s election will prompt a surge in corporate social media

November 6, 2008 – 7:42 pm

There has already been a lot written and spoken about the Obama campaign’s use of social media and social networking. I wrote about it recently and ReadWriteWeb has a good piece today. It has been pointed out that social media alone didn’t win Obama the election and I summarised my own view in this article [...]

By Trevor Cook | Posted in US Presidential Election | Also tagged , , , , | Comments (2)