Trevor Cook on public relations, social media and politics

Tag Archives: Daily Telegraph

Daily Telegraph squeezes the lemon on MP expenses

May 20, 2009 – 6:20 am

The British MP expense scandal keeps getting better and better for the media. An easy story to explain, lots of gotcha headlines, resignations, sackings, embarrassment all round and an outraged populace. 
When the British get their act together their reformed system will end up looking like the system that applies to our federal MPs.
But this is [...]

By Trevor Cook | Posted in Federal politics, Media, Politics | Also tagged | Comments (1)

What newspaper editors get stressed about

December 16, 2008 – 8:19 pm

We all know standards are falling. But some people are more determined than others to arrest the inexorable decline in the use of written english. A few weeks ago the Guardian published this irate all staff memo from Daily Telegraph (UK) associate editor, Simon Heffer. It’s a corker with many good lessons and tips for [...]

By Trevor Cook | Posted in Media | Also tagged , , | Comments (2)

Rees’ rail disaster is a class betrayal

October 25, 2008 – 8:31 am

Anyone with the slightest understanding of politics would have known that replacing a much-touted metro-link to Sydney’s grossly under-serviced north-west with a cheaper but utterly unnecessary rail link to two inner-west suburbs would be a complete PR disaster.
Nathan Rees, however, is clueless. Don’t forget the bizarre ‘love and traffic’ and ‘black panther’ episodes. The [...]

By Trevor Cook | Posted in Sydney transport | Also tagged , , , , , | Comments (4)