Trevor Cook on public relations, social media and politics

Tag Archives: Dell

Dell service gets booed and then cheered

January 5, 2009 – 4:01 pm

Frustrated with a lack of response, my friend Lee Hopkins, who lives in Adelaide, used his popular blog to try and get Dell to help with a new product. It took a while but it worked:
Further to my plaintive cry for help of last Friday, I received a call from Yvonne Patze, a Senior Sales [...]

By Trevor Cook | Posted in Advertising & marketing, Business & economics, Enterprise 2.0, Social Media | Also tagged , | Comments (1)

Dell makes a million bucks from Twitter

December 17, 2008 – 4:20 am

It’s a small beginning but as Twitter is currently free (but they’ll have a business model real soon), it’s all upside:
some businesses have discovered that Twitter is an effective way of communicating with consumers. Dell (NASDAQ: DELL) says Twitter has produced $1 million in revenue over the past year and a half through sale alerts. [...]

By Trevor Cook | Posted in Advertising & marketing, Business & economics, Enterprise 2.0, Internet, Social Media | Also tagged , | Comments (0)