Trevor Cook on public relations, social media and politics

Tag Archives: ethics

Should beer companies sponsor ANZAC day?

April 10, 2009 – 9:47 pm

In recent years, ANZAC day has morphed into an opportunity for young (and not-so young) people to get shit-faced and soppily nationalistic, which makes it an ideal target for a big beer company. VB’s “raise a glass” campaign will no doubt find favour with anyone who thinks binge drinking is an appropriate part of remembering Australians [...]

By Trevor Cook | Posted in Advertising & marketing, Social issues | Also tagged , , , | Comments (1)

Balance required in media coverage of global warming

November 29, 2008 – 10:56 am

Global warming is not just a big scientific, environment, economic, political and human story, it is also an interesting case study of what the media reports and doesn’t report. 
On Tuesday this week, the Australian carried an op-ed from legendary botanist David Bellamy in which he claims to have been marginalised because of his global warming [...]

By Trevor Cook | Posted in Media, Social Media, environment | Also tagged , , , , , , , , , | Comments (4)

Steve Rubel on the ethics of social media marketing

October 8, 2008 – 12:04 am

Rubel is an A-list bloger and he works on analysing trends for Edelman’s clients. I had breakfast with him in NYC in April, he’s a cluey guy. Today, he gave a speech on the ethics of PR in this new world we’re creating. It’s stuff worth pondering:
Over the last few years we have all watched [...]

By Trevor Cook | Posted in Public Relations, Social Media | Also tagged , , , | Comments (0)