Trevor Cook on public relations, social media and politics

Tag Archives: Friendfeed

Twitter FAIL

January 6, 2009 – 2:57 pm

All the rage last year, microblogging (and Twitter in particular) look headed to the dustbin of history after just a couple of years on the scene. Twitter is, of course, beset by some high profile hacking and phishing issues at the moment (see Slashdot as well) but there is also a broader questioning of its [...]

By Trevor Cook | Posted in Social Media | Also tagged , , , , , , , , , | Comments (3)

The prospects for social networking (a personal view)

December 29, 2008 – 8:44 am

Much of the online buzz this year has been focused on Twitter (founded 2006), and to a lesser extent friendfeed (launched October 2007), just as last year it was facebook (founded february 2004), and before that linkedin (2003), myspace (2003) etc. These are just the tip of the iceberg there are dozens of other social [...]

By Trevor Cook | Posted in Advertising & marketing, Social Media | Also tagged , , , , , , , , , | Comments (1)

Why Friendfeed could be the next big thing

June 16, 2008 – 8:33 am

This is another step away from the ‘mass’ world that PR has inhabited for so long. Even searching via Google is a ‘mass’ activity because its rankings prioritise the popular sites which is not the same as prioritising the sites you or I might want to place our trust in.

Social search also moves further away from a model in which PR, advertising, marketing people work out what they want to tell you about their product or service and closer to a model where what the audience hears is filtered through large networks of people that they choose to listen to.

By Trevor Cook | Posted in Social Media | Also tagged , , | Comments (0)