Trevor Cook on public relations, social media and politics

Tag Archives: Google

Jeff Jarvis: “What would Google do?”

February 28, 2009 – 4:24 pm

Jeff Jarvis, one of the world’s most popular bloggers on web 2.0, social media, digital media, in his new book says we should learn how to operate in the new world by looking at what Google does.

By Trevor Cook | Posted in Business & economics, Social Media | Also tagged , , | Comments (0)

Google Reader for beginners

January 9, 2009 – 4:55 pm

If you’re not using an RSS reader, you’re not really using the Internet in any sort of effective way. Google Reader is one of the best and most popular and it’s free. Recently, they posted some videos to help you get started, and once you get started you’ll quickly see the joy and power of [...]

By Trevor Cook | Posted in Social Media, Uncategorized | Also tagged | Comments (0)

The prospects for social networking (a personal view)

December 29, 2008 – 8:44 am

Much of the online buzz this year has been focused on Twitter (founded 2006), and to a lesser extent friendfeed (launched October 2007), just as last year it was facebook (founded february 2004), and before that linkedin (2003), myspace (2003) etc. These are just the tip of the iceberg there are dozens of other social [...]

By Trevor Cook | Posted in Advertising & marketing, Social Media | Also tagged , , , , , , , , , | Comments (1)

Murdoch or Google? Is that the future for NYT?

December 14, 2008 – 10:30 am

With the recession forcing a faster pace of change on the newspaper industry, there is speculation that a deal with Google might be the only alternative to a Murdoch takeover: 
For one, John Ellis at RealClear Markets said earlier this year the Sulzbergers would run into the arms of Google to avoid any takeover from Rupert [...]

By Trevor Cook | Posted in Newspapers | Also tagged | Comments (1)

Some interesting Saturday links

November 8, 2008 – 8:54 pm

Branding 101: How to Promote Your Blog Like the Big Guys Do
Social reader
Twitter Goes Mainstream: A lot more people — and businesses — are finding new ways to tweet
Perhaps iPods Aren’t Replacing Radio
Nearly One-Third of Web Users Watch TV While Surfing
Google at 10: Searching Its Own Soul
Palin denounces her critics as cowardly

By Trevor Cook | Posted in Advertising & marketing, Business & economics, Internet, Media, Online, Public Relations, Social Media, US Presidential Election | Also tagged , , , , , | Comments (0)

How will the economic crisis affect open source?

October 23, 2008 – 11:09 am

Slashdot today has a piece suggesting that the economic crisis could be the end of open source. This argument comes from Andrew Keen author of the The Cult of the Amateur:
So how will today’s brutal economic climate change the Web 2.0 “free” economy? It will result in the rise of online media businesses that reward [...]

By Trevor Cook | Posted in Advertising & marketing, Business & economics, Social Media | Also tagged , , , , , | Comments (2)

Why Friendfeed could be the next big thing

June 16, 2008 – 8:33 am

This is another step away from the ‘mass’ world that PR has inhabited for so long. Even searching via Google is a ‘mass’ activity because its rankings prioritise the popular sites which is not the same as prioritising the sites you or I might want to place our trust in.

Social search also moves further away from a model in which PR, advertising, marketing people work out what they want to tell you about their product or service and closer to a model where what the audience hears is filtered through large networks of people that they choose to listen to.

By Trevor Cook | Posted in Social Media | Also tagged , , | Comments (0)