Trevor Cook on public relations, social media and politics

Tag Archives: Jon Stewart

A comedy show can make (or break) your book

Barry Ritholtz reports on a fascinating discussion with his publisher:
What really surprised me was their reactions to two of the quasi-news opinion programs — The Daily Show with Jon Stewart, and The Glen Beck Program.
After Oprah, these two are (apparently) amongst the biggest book sellers on TV.  Like Oprah, Glenn Beck has a loyal audience, is perceived [...]