Trevor Cook on public relations, social media and politics

Tag Archives: long tail

The tail is extended choice but not endless

The ‘long tail’ theory sounds great, it sounds revolutionary, but like so many Internet dreams it seems to be failing to materialise:
a study of digital music sales has posed the first big challenge to this “long tail” theory: more than 10 million of the 13 million tracks available on the internet failed to find a [...]

Debunking the long tail for music (video)