Trevor Cook on public relations, social media and politics

Tag Archives: Marketing

How to pitch bloggers – PR gives social marketing advice

May 18, 2009 – 7:51 pm
By Trevor Cook | Posted in Advertising & marketing, Business & economics, Public Relations, Social Media | Also tagged , | Comments (1)

An excellent lecture on the Internet and democracy

January 27, 2009 – 10:10 pm

This was a lecture given by Stephen Coleman, professor of political communication at Leeds University at the RSA in London at the end of last year. It includes discussion of the Obama campaign and a very good Q&A session. Here is the blurb from the Princeton site:
Coleman believes there is a disconnect between government and the people, [...]

By Trevor Cook | Posted in Online, Politics, Social Media, US Presidential Election | Also tagged , , | Comments (1)

Master list of social media marketing examples

January 8, 2009 – 9:39 am

A while ago I posted a list of social media examples that are helpful if you want to design your own effort,here is a much bigger list – should be something there for everyone! Thanks to B. L. Ochman of NYC for the pointer

By Trevor Cook | Posted in Advertising & marketing, How-to do social media, Social Media | Also tagged , | Comments (0)

Kmart scores with blog giveaways

December 12, 2008 – 9:07 am

Competitions are a great staple of traditional media and marketing (they are cheap & ‘free stuff’ is always a winner) now they are being used with some great success in the blogosphere:
A sponsored social networking campaign enlisting the help of six well-known bloggers is yielding big buzz for Kmart and encouraging consumers to give the [...]

By Trevor Cook | Posted in Advertising & marketing, Business & economics, Media, Public Relations, Social Media | Also tagged , , | Comments (0)

Where’s the purple cow? A marketing perspective on union membership decline

November 14, 2008 – 3:00 pm

Here is the text of my remarks to a union conference in Sydney this afternoon:
Union membership is in decline around the western world.
There are many reasons for this decline but my topic is whether marketing can help reverse the trend?
So, I’m going to ignore the free rider problem and the problems of government and employer [...]

By Trevor Cook | Posted in Advertising & marketing, Unions | Also tagged , , , , , , , | Comments (4)

Useful examples for designing your social media plan

November 8, 2008 – 9:22 pm

From Mashable by Peter Kim a Senior Partner at Dachis Corporation.  He blogs about social computing and marketing at Being Peter Kim.
1. Blogs (Johnson & Johnson, Delta Air Lines)
2. Bookmarking/Tagging (Adobe, Kodak)
3. Brand monitoring (Dell, MINI)
4. Content aggregation (Alltop, EMC)
5. Crowdsourcing/Voting (Oracle, Starbucks)
6. Discussion boards and forums (IBM, Mountain Dew)
7. Events and meetups (Molson, Pampers)
8. [...]

By Trevor Cook | Posted in Advertising & marketing, How-to do social media, Social Media | Also tagged , , | Comments (0)

Meet the ’simplifiers’

November 4, 2008 – 6:06 am

It’s very deflating, whenever I think I might be a unique individual on an authentic life path I quickly discover some academic has invented a bright shiny new category, with a cute name like ’simplifiers’ into which my new self seems to fit quite neatly:
The Simplifiers have four characteristics:
First, they perceive that they have more [...]

By Trevor Cook | Posted in Advertising & marketing | Also tagged , | Comments (0)

How Obama uses Twitter and other social media tools

October 23, 2008 – 2:41 pm

Barack Obama has over 100,000 followers on twitter. According to Twitterholic, that’s a lot more than anyone else. On Facebook, Obama has 2.2 million “friends” compared to 745,000 for McCain. On MySpace, Obama has 588,000 friends compared to McCain’s 188,000.
Twitter is just part of a highly successful internet strategy which also includes wikis, youtube and [...]

By Trevor Cook | Posted in Advertising & marketing, Business & economics, Community involvement, Internet, Social Media, US Presidential Election, Unions | Also tagged , , , , , , , , | Comments (1)

How to use twitter for PR & Marketing

October 12, 2008 – 10:52 am

Presentation by Robb Hecht
and, here’s a way to measure a twitter’s influence. (thanks to ross dawson for the pointer).
Update: Here’s an article on twitter and PR: Birds on a wire: Public relations in the twitterverse

By Trevor Cook | Posted in Advertising & marketing, How-to do social media, Public Relations | Also tagged , | Comments (3)

Australia’s top marketing blogs

October 10, 2008 – 5:39 pm

Here’s the list (lifted from the Inspiration Room)
1. Banner Blog (Ashley Ringrose and Ashadi Hopper)
2. Servant of Chaos (Gavin Heaton)
3. Young PR (Paul Young) – one of many blogs hosted at prblogs.org
4. Laurel Papworth
5. Get Shouty (Katie Chatfield)
6. Copywrite (Jonathan Crossfield)
7. Corporate Engagement (Trevor Cook)
8. Better Communication Results (Lee Hopkins)
9. Ettf (Emerging Technologies Task [...]

By Trevor Cook | Posted in Advertising & marketing, Social Media | Also tagged | Comments (0)