Trevor Cook on public relations, social media and politics

Tag Archives: media training

It’s the content, stupid

Nathan Rees chief of staff, Wedderburn, is right, the NSW Ministers are hopeless media performers.
Part of the reason for that is that for the most part they are dull, unintelligent and uninspiring people. But perhaps even more importantly they have nothing of substance to say. They are a strategy-free zone. The NSW Government is directionless. [...]