Trevor Cook on public relations, social media and politics

Tag Archives: newspapers

An industry policy for newspapers?

May 14, 2009 – 6:54 am

In a sign, perhaps, of what is to come, one state in the US has introduced a tax break for struggling newspapers.  We use industry policies like these to prop up our car industry and to support the production of unwatched Australian films, but is it over stepping some boundary (to do with the independence [...]

By Trevor Cook | Posted in Newspapers, Politics | Also tagged | Comments (0)

Personality, rather than demographics, predict media consumption

May 5, 2009 – 8:15 pm

Dynamic optimists read newspapers according to a US study:
Optimists spend more time with newspapers than any other medium, and they probably recycle it, too. They’re 51% more likely to go out of their way to purchase recycled goods, 34% more likely to drive a luxury car and 30% more likely to have bought four or [...]

By Trevor Cook | Posted in Advertising & marketing, Media, Newspapers | Also tagged | Comments (0)

Can Arianna Huffington save journalism?

April 8, 2009 – 12:42 pm

Jeff Jarvis thinks so:  ”It has come to this: Arianna Huffington is saving journalism. In all the mourning and mewling over the impending death of newspapers, the oft-heard cry is that without them, there will be no investigative reporting, no one to dog the powerful. But now the indefatigable founder of The Huffington Post comes [...]

By Trevor Cook | Posted in Media, Newspapers, Social Media | Also tagged , | Comments (0)

Future of newspapers panel being twittered now

March 11, 2009 – 11:13 am

Megan garber: “Bloomberg’s Norman Pearlstine and Hearst’s Steven Swartz (with the New Yorker’s James Carey) are currently at Columbia’s J-School, speaking about—yes—the future of newspapers. I’ll be—yes—Twittering the event here. Engaging, in the process, I’m sure, in several more media clichés.”

By Trevor Cook | Posted in Media, Newspapers | Also tagged , | Comments (0)

Newspapers are no longer the core business of newsagents

February 14, 2009 – 2:02 pm

From Australian Newsagency blog: “Newsagents say that with publishers wanting to get into more and more non-newsagent outlets they are less likely to see newspapers as a core product in their newsagencies”.

By Trevor Cook | Posted in Business & economics, Media, Newspapers | Also tagged | Comments (0)

‘Lifestyle’ destroys journalism

January 7, 2009 – 12:22 pm

In an excellent article in the current issue of Atlantic, Michael Hirschorn makes the point that serious newspaper journalism has been under threat since well before the Internet came along:
But the business strategy of TheNew York Times, as practiced since Abe Rosenthal’s editorship in the early ’70s, when New York magazine first threatened the daily’s [...]

By Trevor Cook | Posted in Media, Newspapers | Also tagged , | Comments (0)

The future of print? Some good news, some bad.

December 26, 2008 – 8:34 am

Once again a presidential election seems to have been a boost for the Internet, but it’s not clear from this report how much of that Internet coverage that attracts people is actually newspapers and other traditional media moved to the web:

The internet, which emerged this year as a leading source for campaign news, has now [...]

By Trevor Cook | Posted in Newspapers | Also tagged , , , , , , | Comments (0)

Newspapers feeling the heat of recession

December 12, 2008 – 12:20 am

Grave predictions, made during the recent economic boom, that newspapers would last only another few decades are starting to look real rosy.  
The US recession may be hastening the decline, and even ringing the death knell, of the newspaper industry:

According to the Financial Times: “The recession has turned the long, slow decline of newspapers into [...]

By Trevor Cook | Posted in Newspapers, Social Media | Also tagged , , , , | Comments (1)

What will the world look like after the media is gone?

December 3, 2008 – 9:27 am

Bloggers love to speculate about the death of the media and the death of journalism. They’ve been doing it for years. Big-time bloggers, Jeff Jarvis and Dave Winer, are at it again. A new round of speculation, this time trying to envisage what our world would like if the media did actually die. Dave Winer, [...]

By Trevor Cook | Posted in Internet, Media, Newspapers, Online, Social Media, radio, television | Also tagged , , , , , , , , , , | Comments (1)

Queuing for the NYT; paper trumps digital (video)

November 7, 2008 – 5:18 am
By Trevor Cook | Posted in Newspapers, US Presidential Election | Also tagged , | Comments (0)