Trevor Cook on public relations, social media and politics

Tag Archives: NRL

Gould part of League’s problem

June 26, 2009 – 5:49 am

Apparently, there are calls for Phil ‘ Gus’  Gould to coach NSW again. But he says things would have to change before he would even consider it (the guy’s ego has been out of control for a long time), including this gem:
“There would also have to be massive improvement in the relationships between players and [...]

By Trevor Cook | Posted in Media, sport | Also tagged , , | Comments (0)

Rugby League discovers that all publicity can be good publicity

June 18, 2009 – 7:41 am

Think the NRL is fading under a welter of controversy? Think again:
The NRL is trumpeting an increase in crowds and television ratings for 2009.
The league says crowds are up five per cent on the same time last year and have totalled 1,688,948 so far in 2009.
It says game one of the State of Origin series [...]

By Trevor Cook | Posted in Advertising & marketing, Public Relations, sport | Also tagged , | Comments (1)

Four Corners betrays source, starts witch hunt

May 20, 2009 – 5:46 am

What on earth did the ABC program hope to gain from this announcement:
THE ABC television program Four Corners revealed last night that a former Cronulla teammate was the source of a story about a group-sex incident involving players in 2002.
The program took the extraordinary step of releasing a statement about its source, which said: “Two months ago, [...]

By Trevor Cook | Posted in Media | Also tagged , , | Comments (0)

What Matthew Johns should do

May 13, 2009 – 8:41 am

Johns’ reputation is a key part of his future earning capacity. At the moment his reputation is sinking faster than the Irish economy. Sydney talkback callers are ignoring the Budget to keep talking about Johns. Even his well-meaning supporters are doing him damage with arguments like: ’sure group sex is disgusting but …’. Instead of [...]

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