Trevor Cook on public relations, social media and politics

Tag Archives: PR

NEWSFLASH: Bernard Salt discovers new acronym

September 9, 2009 – 6:46 am

Bernard Salt is no doubt a wonderful demographer, but he is also great at getting publicity.
Salt knows the value of a bright new social trend, be it tree changing, sea changing or now Nettels.
Yes, folks, Salt has interrogated the data (generously provided by taxpayers) and discovered (drumroll please) that many people are time poor.
Of [...]

By Trevor Cook | Posted in Advertising & marketing, Public Relations, Social issues | Also tagged , , , | Comments (0)

GLobal PR Blog Week – 5 years on

July 18, 2009 – 8:07 am

Oh no. Another how time flies anecdote. Not only do I remember clearly the day Armstrong (Neil not Lance) walked on the moon (we got the afternoon off school – yippee), but I have also been reminded that five years since I conceived and co-organised this modestly titled event, Global PR Blog Week 1.0. At [...]

By Trevor Cook | Posted in Public Relations, Social Media | Also tagged , , | Comments (1)

Rugby League discovers that all publicity can be good publicity

June 18, 2009 – 7:41 am

Think the NRL is fading under a welter of controversy? Think again:
The NRL is trumpeting an increase in crowds and television ratings for 2009.
The league says crowds are up five per cent on the same time last year and have totalled 1,688,948 so far in 2009.
It says game one of the State of Origin series [...]

By Trevor Cook | Posted in Advertising & marketing, Public Relations, sport | Also tagged , | Comments (1)

How to pitch bloggers – PR gives social marketing advice

May 18, 2009 – 7:51 pm
By Trevor Cook | Posted in Advertising & marketing, Business & economics, Public Relations, Social Media | Also tagged , | Comments (1)

Is PR part of the media’s problem?

May 5, 2009 – 3:44 am

The PR industry provides a large and, apparently, growing share of media content:
Macnamara said the data showed 30-80 per cent of media content was sourced from, or significantly influenced by, PR practitioners, depending on the outlet, with estimates of 40-75 per cent common.
The definition of PR material included all information released to the media by [...]

By Trevor Cook | Posted in Advertising & marketing, Media, Public Relations | Also tagged , | Comments (1)

Bathurst to the Bronx: Paull Young talks social media

March 4, 2009 – 7:28 pm

Paull is a great guy and a rising PR / social media star, here’s what he says about his recent talk:
When I was back in Australia over Christmas the head of my PR school at CSU Bathurst, Donald Alexander, asked if I’d record a lecture for his students introducing social media and online PR.
Last week I visited Lance [...]

By Trevor Cook | Posted in Public Relations, Social Media | Also tagged , | Comments (0)

PR consultants to feel recession pain: US study

February 26, 2009 – 11:51 pm

According to an USC Annenberg School of Communication study released today 
Of the 58% of responding organizations who reported working with one or more outside agencies, 69% indicated that they have already reduced, or plan to reduce, the fees paid to those agencies. Those that have already reduced agency compensation have done so by an [...]

By Trevor Cook | Posted in Public Relations | Also tagged , | Comments (0)

How PR works online (video)

January 9, 2009 – 5:11 pm

Thanks to PRblogger for this short (introductory) video.

By Trevor Cook | Posted in How-to do social media, Public Relations, Social Media | Also tagged | Comments (0)

PR, the Internet and transparency

January 9, 2009 – 2:24 am

Public relations, like most everything else, is changing rapidly with the growth of the online world. It reminds me of that old protest slogan: “the whole world is watching”. Not just watching but asking questions, and passing judgements, in real-time. Over at Media Shift, Mark Hannah has a great piece on these issues:
Before long, it [...]

By Trevor Cook | Posted in Media, Public Relations | Also tagged , , | Comments (0)

Bad media releases result from bad policy

December 2, 2008 – 6:30 am

Me on ABC Unleashed: “Media releases are not great literature, they are utilitarian documents that serve their purpose when they are well-done. But an examination of what they say, and don’t say, can also be very revealing of the quality of the policy processes that lie behind them”.

By Trevor Cook | Posted in Public Relations | Also tagged , , | Comments (0)