Trevor Cook on public relations, social media and politics

Tag Archives: PRIA

Is PR part of the media’s problem?

May 5, 2009 – 3:44 am

The PR industry provides a large and, apparently, growing share of media content:
Macnamara said the data showed 30-80 per cent of media content was sourced from, or significantly influenced by, PR practitioners, depending on the outlet, with estimates of 40-75 per cent common.
The definition of PR material included all information released to the media by [...]

By Trevor Cook | Posted in Advertising & marketing, Media, Public Relations | Also tagged , | Comments (1)

PRTV – viewers warned off social media

May 1, 2009 – 1:52 pm

The PR Institute of Australia ventures on to Youtube. Inspirational it is not. 
Commenting on its own show, the PRIA highlights the negative. “However, not all of those featured are digital cheerleaders. Among the ten or so interviewed are Anthony Tregoning, MD of FCR, who is asked in the video (at 6m 40s in) whether he recommends [...]

By Trevor Cook | Posted in Social Media | Also tagged | Comments (0)