Trevor Cook on public relations, social media and politics

Tag Archives: publicity

NEWSFLASH: Bernard Salt discovers new acronym

September 9, 2009 – 6:46 am

Bernard Salt is no doubt a wonderful demographer, but he is also great at getting publicity.
Salt knows the value of a bright new social trend, be it tree changing, sea changing or now Nettels.
Yes, folks, Salt has interrogated the data (generously provided by taxpayers) and discovered (drumroll please) that many people are time poor.
Of [...]

By Trevor Cook | Posted in Advertising & marketing, Public Relations, Social issues | Also tagged , , , | Comments (0)

Rugby League discovers that all publicity can be good publicity

June 18, 2009 – 7:41 am

Think the NRL is fading under a welter of controversy? Think again:
The NRL is trumpeting an increase in crowds and television ratings for 2009.
The league says crowds are up five per cent on the same time last year and have totalled 1,688,948 so far in 2009.
It says game one of the State of Origin series [...]

By Trevor Cook | Posted in Advertising & marketing, Public Relations, sport | Also tagged , | Comments (1)