Trevor Cook on public relations, social media and politics

Tag Archives: research

Drug Companies & Doctors: A Story of Corruption

January 13, 2009 – 7:25 am

This NYRB article is well worth reading. The scale of the problem seems extraordinary:
No one knows the total amount provided by drug companies to physicians, but I estimate from the annual reports of the top nine US drug companies that it comes to tens of billions of dollars a year. By such means, the pharmaceutical [...]

By Trevor Cook | Posted in Advertising & marketing | Also tagged , | Comments (0)

How happy is your social network?

December 11, 2008 – 6:21 pm

New research (which included a facebook component) found:
social networks have clusters of happy and unhappy people within them that reach out to three degrees of separation. A person’s happiness is related to the happiness of their friends, their friends’ friends, and their friends’ friends’ friends—that is, to people well beyond their social horizon. We found [...]

By Trevor Cook | Posted in Social Media, happiness | Also tagged , , | Comments (0)

School performance does make a difference, study

October 9, 2008 – 7:15 am

Yeah, I know, ‘no kidding’ but it’s good to see some evidence:
These results provide some evidence in favour of the proposition that socioeconomic
status does not determine a school’s destiny. Using the data available, there appears to
be considerable variation between schools of a similar socioeconomic status. ‘Like
schools’ (on the socioeconomic dimension) do not invariably produce ‘like [...]

By Trevor Cook | Posted in Social Media | Also tagged | Comments (0)