Trevor Cook on public relations, social media and politics

Tag Archives: ROI

ROI on social media (video)

Forget the ROI, just start blogging

Here is the text of my remarks to a business communicators conference in Sydney today:
New technologies seem to follow a certain pattern of adoption.
First, they are rejected as useless.
We all know the amusing anecdotes that involve famous people predicting that telephones and computers were just fads.
Websites were not seen as necessary 15 years ago, but [...]