Trevor Cook on public relations, social media and politics

Tag Archives: seth godin

What’s in a presentation

April 15, 2009 – 8:09 pm

Seth Godin: “The purpose of a presentation is to change minds. That’s the only reason I can think of to spend the time and resources. If your goal isn’t to change minds, perhaps you should consider a different approach.”

By Trevor Cook | Posted in Public Relations | Also tagged | Comments (0)

The future of personal blogs

November 27, 2008 – 5:49 am

Most blogs fail. No surprise there most things fail. Blogs fail in two important ways:

their owners give up, just can’t be bothered 
their owners get despondent because their blog doesn’t propel them into fame and fortune

Blogs succeed because they have heaps of content that appeals to lots of people (a strategy that is strangely similar to [...]

By Trevor Cook | Posted in Social Media | Also tagged , | Comments (1)

Where’s the purple cow? A marketing perspective on union membership decline

November 14, 2008 – 3:00 pm

Here is the text of my remarks to a union conference in Sydney this afternoon:
Union membership is in decline around the western world.
There are many reasons for this decline but my topic is whether marketing can help reverse the trend?
So, I’m going to ignore the free rider problem and the problems of government and employer [...]

By Trevor Cook | Posted in Advertising & marketing, Unions | Also tagged , , , , , , , | Comments (4)