I had a great time talking to a business group in Sydney today, my theme was that social media is suited in some corporate circumstances and not others. I made the point that there was nothing blue sky or revolutionary about social media and, indeed, it has some real drawbacks for corporates. I made four [...]
READ MORE49 Results
SOCIAL MEDIA
Corporate blogging: Telstra trys again
The good thing about Telstra and social media is that at least they are trying. This is important in a country where very few large organisations do. So full marks for effort. No doubt, Telstra’s re-entry into the fledgling field of corporate social media will be generally applauded within the small band of people who [...]
READ MOREGLobal PR Blog Week – 5 years on
Oh no. Another how time flies anecdote. Not only do I remember clearly the day Armstrong (Neil not Lance) walked on the moon (we got the afternoon off school – yippee), but I have also been reminded that five years since I conceived and co-organised this modestly titled event, Global PR Blog Week 1.0. At [...]
READ MOREGrech affair a setback for government 2.0
While a hopeful digerati (still waiting for the revolution) look hopefully towards the Australian Government’s government 2.0 project, a much more powerful message has been sent by the government’s heavy-handed approach to the Grech affair. That message is that we, the politicians, control who gets told what and how. The heavy-handed use of the federal [...]
READ MORESocial Media “volunteering”
I recently participated in a SEEK volunteering exercise, my chosen task was to help the WSPA with some advice on social media. I wasn’t alone. Here’s a list pf other bloggers who also gave up some time for good causes: Life in Mono , Firebug Theme , Miss McMuffin , Autumn Leaves , Blogpost.com , [...]
READ MOREAustralia’s most popular Government websites
From Bob Crawshaw at Maine Consulting: Australia has around 6500 government websites and these account for 2.4% of all Australian online visits – higher than the US (1.7%) and the UK (0.9%). Federal Government websites account for 60% of all visits, State Government websites accounted for 29.7% visits while 6.2% of visits went to Local Government sites. In March 2009, the top [...]
READ MOREStaying on top of the social media boom
It’s time intensive!
READ MORE
Domino’s hits some social media whitewater
Readwriteweb: “In terms of its social media presence, Domino’s Pizza gets a lot of things right. It has a YouTube Channel, a Twitter account, and both a Facebookand MySpace profile. What Domino’s could not plan for, however, was that two of its employees at a North Carolina franchise would use YouTube to broadcast a rather disgusting video that would [...]
READ MORETeach yourself social media
More than ever, doing is learning and collaboration is the best way to do and learn social media. So forget the powerpoint presentations, ebooks, conferences on the future of the world etc and just start doing it (and, oh, facebook is not a synonym for social media): Journalism is changing rapidly due to social media, [...]
READ MORE
