Trevor Cook on public relations, social media and politics

Tag Archives: Swine flu

Crisis comms on the P&O blog

Dealing with the hysteria on swine flu includes blogging and this CEO message, which seeks to correct some “false” and “sensational” media reporting.

The possible economic cost of swine flu

Not as straightforward as you might think, from the Economist:
THE scares over bird flu since 1997 and severe acute respiratory syndrome (SARS) in 2003 have spurred research into the economic costs of pandemics. Studies paint a grim picture of what swine flu could mean for the world economy. For example, World Bank economists estimated last [...]