Trevor Cook on public relations, social media and politics

Tag Archives: Telstra

Corporate blogging: Telstra trys again

November 4, 2009 – 1:43 pm

The good thing about Telstra and social media is that at least they are trying.
This is important in a country where very few large organisations do.
So full marks for effort.
No doubt, Telstra’s re-entry into the fledgling field of corporate social media will be generally applauded within the small band of people who care passionately [...]

By Trevor Cook | Posted in Management, Media, Public Relations, Social Media | Also tagged , , | Comments (1)

Broadband: the future and the past

April 8, 2009 – 6:00 am

Reading rival newspaper op-eds this morning, I was struck by a yawning gap in visions for telecommunications in Australia.
Writing in the Australian, former Liberal staffer (and pre-selection candidate), and Optus corporate affairs guy, Paul Fletcher gives us a sort of sad, short term view based on the difficulties and failures of the past:
Australia has seen [...]

By Trevor Cook | Posted in Politics | Also tagged , , , , | Comments (1)

At last, a broadband solution

April 7, 2009 – 9:40 am

THE Federal Government has announced the “largest infrastructure decision in Australias history” after deciding not to award the national broadband network contract to a company.
Prime Minister Kevin Rudd said the Government would lead the development of a national fibre-to-the-home broadband network up to “100 times faster than what many people use now”.
“Years of failed policy [...]

By Trevor Cook | Posted in Business & economics, Federal politics | Also tagged , , | Comments (2)

Telstra’s environment expert dismisses Rudd’s climate change targets

December 17, 2008 – 9:02 pm

In a blog post yesterday, Telstra’s Group Manager Dr Turlough Guerin wrote:
These are very conservative targets and unlikely to encourage the investments needed to transition to a low-carbon economy. And they don’t push consumers far enough to make the behaviour changes to reduce their reliance on fossil fuels.
This is the crux of the matter, the extent [...]

By Trevor Cook | Posted in Business & economics, Social Media, environment | Also tagged , | Comments (1)

Telstra, twitter and spam

October 3, 2008 – 6:58 am

Yesterday, Melbourne blogger Michael Specht posted a comprehensive overview of this controversy in Australian social media. He reckons it is a great example of how a corporation shouldn’t do social media. In particular, he thinks Telstra’s approach looks too much like trying to use old media approaches in a new media setting.
A few days ago, [...]

By Trevor Cook | Posted in Social Media, Uncategorized | Also tagged , | Comments (5)