Trevor Cook on public relations, social media and politics

Tag Archives: twitter

Using Twitter for business

May 27, 2009 – 8:06 am

My buddy, and social media educator extraordinaire, Lee Hopkins has produced a Twitter report and is giving it away for the next 7 days.
Says (spuiks?) Lee:
But as a loyal and valuable reader of this blog, I’m giving you just 7 days to naba free copy of the Twitter Mastery for Business report as a way of saying “thank you” for [...]

By Trevor Cook | Posted in Business & economics, Management, Social Media | Also tagged | Comments (0)

Tim versus Nick OR the baby words dispute

April 30, 2009 – 5:53 pm

Tim O’Reilly, web 2.0 uber-guru, wants to re-invent the book. He uses powerpoint to do it. Yuck. His book is about Twitter. A powerpoint book on Twitter? Can anything be sillier? Nick Carr writes for an erudite magazine full of long articles and he takes the piss out of Tim very effectively. Make sure you [...]

By Trevor Cook | Posted in Social Media | Also tagged , | Comments (0)

Twitter’s appalling retention rate

April 29, 2009 – 8:43 am

From Rough Type
But a whirl does not a relationship make. According to a study out today from Nielsen, most people who sign up for a Twitter account bail within a few weeks:
Currently, more than 60 percent of Twitter users fail to return the following month, or in other words, Twitter’s audience retention rate, or the [...]

By Trevor Cook | Posted in Social Media | Comments (0)

Follow Mark Colvin on twitter

April 22, 2009 – 5:22 am

Mark Colvin, long-time host of the ABC PM program is now on twitter. Mark is a prodigious and educated reader of the daily media, and he’s using twitter to tip us on to some great stuff to read. It’s a great way to stay well-informed.

By Trevor Cook | Posted in Media, Social Media | Also tagged | Comments (0)

Twitter, facebook and youtube are growing rapidly

April 21, 2009 – 6:02 am

From Mashable:
In March, YouTube reached 100 million monthly viewers in the US. 6.3 billion videos were viewed on the site. MySpace, the social network that used to break records like these, is now lagging behind Facebook; according to latest calculations, Facebook now has a total of 65.7 million unique visitors versus MySpace’s 54.1 million. MySpace was sold to News Corp. for $580 million in 2005. Facebook’s valuation? [...]

By Trevor Cook | Posted in Social Media | Also tagged , , | Comments (0)

Oprah goes down the 140 characters path

April 17, 2009 – 7:03 am

The world’s greatest marketer (I say that without any irony whatsoever) is about to start twittering and, of course, this is a source of great excitement to the Twitter corporation which is still trying to find a way to monetise their baby (apparently they’re in a value rather than a profit phase, no kidding) before [...]

By Trevor Cook | Posted in Social Media | Also tagged | Comments (0)

Twitter founder on Colbert show

April 6, 2009 – 6:30 am

The Colbert Report
Mon – Thurs 11:30pm / 10:30c

Biz Stone

comedycentral.com

Colbert Report Full Episodes
Political Humor
NASA Name Contest

By Trevor Cook | Posted in Uncategorized | Comments (0)

Twitter taking up too much time, then try flutter

April 5, 2009 – 7:02 pm
By Trevor Cook | Posted in Social Media | Also tagged | Comments (0)

Twitter ain’t billable baby

March 31, 2009 – 11:04 am

From the Hyku man: “Is there a rift between those who do and those who talk? Yes there is. Here’s a bit of a tip. Those of us that work on projects full time look at those that twitter all the time and say, “What do these people do all day? How are they billable?” [...]

By Trevor Cook | Posted in Social Media | Comments (0)

The juror tweeted – what was he thinking?

March 17, 2009 – 8:08 pm

A building materials company and its owner have appealed a $12.6 million verdict against them, alleging that a juror was posting related messages on Twitter.com while hearing the case.
The motion filed Thursday seeking a new trial claims the juror sent eight messages — or “tweets” — to the micro-blogging Web site via his cellular phone. [...]

By Trevor Cook | Posted in Social Media | Comments (0)