Trevor Cook on public relations, social media and politics

Tag Archives: Unions

Unionisation might be a key to restoring economic growth

March 11, 2009 – 11:29 am

Here is a key excerpt from testimony given yesterday to a US Senate inquiry by Dr. Paula B. Voos, Professor, School of Management and Labor Relations, Rutgers University and Research Associate, Economic Policy Institute
Increased union organization would tend to shift the income distribution in favor of the middle class, enhancing the purchasing power of this key group of [...]

By Trevor Cook | Posted in Business & economics | Comments (0)

Will Rudd’s ’social capitalism’ fly?

February 1, 2009 – 4:00 pm

Labour, and social democratic, politicians have spent the past few decades, since the bankruptcy of socialism as a workable ideology, searching for new ways to distinguish themselves intellectually from their conservative opponents while essentially cleaving to the same ideology which appeals to business and middle class constituents.
Rudd’s ’social capitalism’ to be outlined in an essay [...]

By Trevor Cook | Posted in Politics | Also tagged , , , , , , , | Comments (3)

Book review: Who really won the 2007 election?

January 7, 2009 – 7:34 pm

Christine Jackman, “Inside Kevin 07″, Melbourne University Press, 2008.
Kathie Muir, “Worth Fighting For: Inside the your rights at work campaign”, UNSW Press, 2008.
There were two campaigns against the Howard Government in the run-up to the last election: the ALP campaign and the ACTU campaign.
These books complement each other insomuch as they provide ‘insider’ accounts of [...]

By Trevor Cook | Posted in Politics, Unions, Workplace issues | Also tagged , , , , , , , , , , , | Comments (0)

Where’s the purple cow? A marketing perspective on union membership decline

November 14, 2008 – 3:00 pm

Here is the text of my remarks to a union conference in Sydney this afternoon:
Union membership is in decline around the western world.
There are many reasons for this decline but my topic is whether marketing can help reverse the trend?
So, I’m going to ignore the free rider problem and the problems of government and employer [...]

By Trevor Cook | Posted in Advertising & marketing, Unions | Also tagged , , , , , , , | Comments (4)

Conference: Unions after Workchoices, Sydney, !4 November

October 9, 2008 – 6:50 pm

I’m talking at this conference and I’ve chosen what I hope is a provocative title:
2.50–3.10: ‘Where’s the purple cow? A marketing perspective on union membership decline’, Trevor Cook, Department of Government, University of Sydney.
The ‘purple cow’ is, of course, a reference to Seth Godin’s book in which he argues that success in marketing is all [...]

By Trevor Cook | Posted in Advertising & marketing, Unions | Also tagged , | Comments (0)