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health & medical marketing


'Friends of the MJA' call for reversal of AMPCo decisions to sack editor, outsource to Elsevier

A Friends of the MJA group has been set up to protest the recent decision by the Australian Medical Publishing Company (AMPCo) to sack the Medical Journal of Australia’s editor-in-chief Professor Stephen Leeder and outsource production and sub-editing to global publishing giant Elsevier. The group’s Steering Committee is calling for: a reversal of the decision […]

Outsourcing puts Medical Journal of Australia at risk: former editor Stephen Leeder

There’s been shock and dismay in the Australian health and medical community over the news that leading medical academic Stephen Leeder was sacked as editor-in-chief of the Medical Journal of Australia over  his opposition to the outsourcing of sub-editing and production work to global publisher Elsevier. See Croakey’s coverage of the news, which prompted the […]

Update: Medical Journal of Australia editorial advisors resign over Leeder sacking, Elsevier outsourcing

Lancet editor Richard Horton also tweeted his disappointment over Leeder’s departure but defended Elsevier as a publisher. An AMPCo spokesperson, contacted via the company’s PR agency, responded to the editorial committee’s concerns with the following: “It was after considerable due diligence that the Board resolved to outsource sub-editing, production and some administration functions of the […]

Q&A: What can we learn from the US Choosing Wisely campaign to cut down unnecessary tests, treatment?

  Daniel Wolfson:Three years into Choosing Wisely we can point to a number of ways the campaign is making a difference. For example, more than 70 medical specialty societies have shown tremendous leadership by joining Choosing Wisely and publishing lists of tests, treatments and procedures they say are being overused or wasteful. That is unprecedented […]

Tired, sluggish, bloated? Time to detox? "Don't buy the hype"

Thanks to Loretta Marron OAM, CEO of Friends of Science in Medicine for this very timely post. *** Loretta Marron writes: Feeling tired, sluggish and bloated? Recycling bin rattling with empty bottles & cans? Belt a bit tight? What about  that New Year’s Resolution to live healthier this year? This might be the perfect time […]

Big Food, public health and sharing a table: food for thought or empty nutrients?

Just how much should public health engage with Big Food to tackle obesity?  Canadian health research leader Professor Diane Finegood, CEO of the Michael Smith Foundation for Health Research,  led an initiative that provided “safe” (or private) spaces for Big Food to talk to public health – and says the results were surprising. Delivering the keynote […]

In brief: ACCC calls for public reporting of payments to doctors

It seems that the relationship that doctors have with pharmaceutical companies is under increasing scrutiny.  As evidence mounts on the impact of pharmaceutical marketing techniques on prescribing, there is an increasing push for transparency. While the No Advertising Please campaign of doctors banning pharmaceutical reps from their practices is newly underway, the pharmaceutical companies may […]

The Health Wrap: Mental Health Week; medical pressure points; standing up for public health

By Frances Gilham Primary Health Network boundaries announced The boundaries for the new Primary Health Networks have been announced – slimmed-down networks proposed by the Coalition in this year’s Budget to replace Medicare Locals. Medical Observer reported the federal government saying it was committed to having the Primary Health Networks up and running by 1 […]