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Jun 1, 2011

Why the world needs editors, even if it doesn’t need books (by Mandy Brett)

Speaking for myself, a personal editor by my side would save me a lot of grief, but we won't go there. This is the text of a talk given by the Text Publishing editor, Mandy B

Speaking for myself, a personal editor by my side would save me a lot of grief, but we won’t go there.

This is the text of a talk given by the Text Publishing editor, Mandy Brett. She delivered this at Melbourne’s Wheeler Centre last week — you can also watch it on their video page.

Mandy speaks about the effect of new technology on reading and the book industry. And she explains the value of editing — touching on the Fairfax plan to sack their sub-editors; why writers need editors; and how the world benefits from editors even if it ungratefully doesn’t know it. I should add (am adding) that she also insists on the moral place of the editor in a world of slipping standards — editors are here to help us get it right. Over to Mandy Brett —

Why the world needs editors, even if it doesn’t need books

As you just heard, my claim to fame is that I’m a book editor. It is in fact a pretty anaemic claim, and 95-97% of the time that’s the way I like it. Editors work with writers and we work out of the public eye. The spotlight is, as it should be, on the people who actually do the creative work. But sometimes obscurity can be a problem and that’s one of the things I want to talk about today—we’ll get to it a bit later.

I assume you’re all book lovers here today—I think they scan you at the door as you come into the Wheeler Centre—so you don’t need me to tell you this is a book. [Holds up the prize-winning Traitor, which she edited.]

[Holds up devices.] So is this iPad, and this iPhone, and these e-ink readers (Kindle, Sony Reader): they are devices for reading long-form narrative, or short-form if that’s what you choose to put on them. If we were in America right now, you would be very familiar with these. Current figures suggest US sales of electronic books are doubling year on year, and in January ebooks sales surpassed those of mass-market paperbacks.

Of course, paper books aren’t going anywhere for a while yet. However, if you don’t use an electronic reader now—and the figures suggest that as an Australian reader you probably don’t—at some stage you’re going to find the weight to information ratio or the instant download capacity compelling enough that you can get used to the different form factor. And then you’ll be part of the ebooks upward curve.

Or you won’t, and you’ll be part of a dwindling minority.

So there are big changes coming for how we read.

Not necessarily for what we read: if you look at the Kindle-style products in particular, they are dedicated book-reading devices that don’t do anything else but allow you to carry around a lot of texts in a convenient package. The makers of these devices are assuming there will continue to be a big market for conventional long-form narrative, and I agree. We readers aren’t suddenly going to lose our taste for the absorbing way the written story works on the human imagination.

I do think our numbers will dwindle as time passes, though. I think kids growing up now, with their social media and online games, will still read, but they will do less reading than we did, and fewer of them are going to feel devoted to it in that passionate way of: ‘This is what I do, this is who I am.’ They’ll grow up surrounded by interactive forms, too, expecting to comment and co-write and in other ways contribute to the development of written work. I think over time that will probably shape the nature of writing and reading: how they are made, and how they play out together.

In the short term, however, the changes are to do with the way people shop for, and buy, and pay for their books. The growth of on-line purchasing and the low retail price that’s become standard for ebooks are big problems for the book trade. It’s a challenge even to produce an ebook for the price set by Amazon’s aggressive pricing regime, and a bigger one to make a businesslike profit. We’ll deal with the changes in the end I think, but it is all going to take a while to shake itself out. In the meantime, it makes for uncertainty and insecurity and loss of confidence in bookselling and publishing. And you know how business hates uncertainty.

You would have seen the reports in the newspapers recently about Fairfax getting rid of their entire sub-editing staff and outsourcing the work to an outfit called Pagemasters, owned by AAP. I believe there was also a statement made at some point to the effect that it would all be OK; journalists would just have to submit cleaner copy.

This resonated for me. Newspapers of course run on a different business model from book publishers, and news sub-editors do a different job. But there are some relevant points to be made.

No disrespect to the undoubted skill and integrity of Pagemasters’ employees, but Fairfax’s decision to use their services is about saving money. If it doesn’t come at the expense of quality, I would suggest that’s just a happy accident. In the past, getting the news out went hand in hand with getting it right. Now the message is that the work of sub-editors is neither crucially important nor particularly skilled. There is also a fundamental failure to understand the importance of having written worked checked in some way by someone other than the writer.

Worse: if there is a drop in quality they’re betting no one will notice and if we do we won’t care.

The problem for sub-editors, a problem shared with book editors, is that the work is about things you can’t see. It’s about not having errors of fact, wrong figures, misspellings, nonsensical grammar, missing words, stupid punctuation. Oh, and defamation suits.

It is about standards: knowing what is right and getting things right, and that is a very valuable thing. But when you’ve got it you can’t see it and when it’s gone it’s too late.

So in this era of uncertainty, when content is reportedly king, we are being given serious signals that the quality of the content doesn’t enter into it. I tend to think book publishers, being smart, must be aware that this would be a really bad time to start tinkering with the quality of the product. But I watch the subs getting trashed and I must say I’m receiving a very strong message:

This is a bad time to be performing a role that is both invisible and unquantifiable. This might be a pretty good time to get up on your hind legs and deliver some PR.

So here it is: what editors do is make books better, and make more better books.

These are some of the ways I try to do that (editing fiction and a smaller amount of narrative non-fiction).

Acquisition / gatekeeping

Writing a book is really hard. Most people who try, although they have my undying admiration, do not manage to produce anything a large number of people would buy. Someone needs to sort wheat from chaff, and editors, along with literary agents, are the front-line talent spotters. We assess manuscripts with an experienced eye, giving some the imprimatur of quality and thereby keeping choice manageable for readers. It comes down to making any given book accessible to the readers who will love it.

Of course you cannot escape the fact that gatekeeping is about excluding work that is deemed not to be good enough. No wonder this makes many people (not only rejected authors) strongly dislike us. But nature abhors a vacuum of opinion, particularly on the internet, and someone is always going to make quality assessments. Publishers back their judgment by investing in development (i.e. editing), production and promotion. They are thus better placed to be doorbitches than most other candidates.

Structure

My aim is to ensure that we deliver a work of prose  that fulfils the author’s ambitions and the reader’s hopes. Non-fiction should deliver a cogent, persuasive and fascinating read. Fiction, a dramatically effective read that engages real emotions and is peopled with believable characters who speak dialogue you can hear.

Structural editing can involve moving, or deleting, or suggesting new opportunities for, chunks of text. And it can involve close attention to the line. One wrong word can transform a whole character, for good or ill. (‘Giggle’, for example. In a book, almost nobody over the age of ten can giggle without becoming instantly idiotic or creepy.)

Structural line work is about rhythm and timing and plausibility and emotional engagement and breathless, uncompromised satisfaction for the reader. And you don’t always get that, but together a good writer and a good editor have a shot at getting close.

Copy editing & proofreading

Getting the little things squared away: all your styles consistent, everything spelled correctly; grammar, punctuation tight and terrific; page elements—headlines, indents, widows, orphans, hyphenation—looking lovely. No unintended errors; no solecisms not employed deliberately, for effect.

Or at least, that is our aim.

As to how all this plays in the outside world: editorial invisibility is, as I said before, a very good thing almost all the time. When your aim is to ensure a book looks whole and seamless and exactly as it ought to be, invisibility is a sign of success. Extraneous character expunged? Ten thousand words cut to enhance pace and pithiness? If you can’t do those things without leaving a trace, you’ve failed.

By the same token—that the best work cannot be detected—it is functionally impossible to get credit. One reason that reviews which criticise editorial failure are so galling is that there is very rarely any counter-balancing praise. The other is that you (the critic) may be able to perceive that the entirely satisfying work we strive for has not eventuated—or at least not to your taste—but it is very unlikely that you would have any idea why. It is like looking at a plane crash and concluding the pilot must have been pretty crap, steering into the tarmac like that. If you don’t get to look at the black box (and you don’t) then you can’t know what, if anything, went wrong.

So in terms of how our work can be assessed, going public is pretty much a no-win for editors. But on balance I remain convinced that this is no time to be pretending we don’t exist, and even if we do it’s not like we do anything of consequence.

In conclusion,

I want to refer back for a moment to the detail end of the editing process: the copy editing and proofreading.

Correcting spelling and punctuation sounds unglamorous, maybe slightly trivial, in comparison with structural changes that affect pace or plot or characterisation or whatever. But that attention to detail goes to the heart of what you might call the editorial mindset and sums up what I believe is so crucially important about the health and survival of our profession. It’s the insistence that things should be done right.

Looking closely; caring about little things, caring about nuances. Zooming in on detail. Making sure everything seems to sit well, that every gesture or line of dialogue is exactly what a real person would do or say. All the facts are OK, the spelling’s correct and the punctuation’s not splattered randomly all over the page. The grammar’s either correct, or incorrect for a reason.

Editors know about these things; we’re good at them and we insist on them. We are not infallible, but we try very hard to make each book perfect.

And it’s good that somebody does that. It is really a fine thing to have solid values, a sense of how things should be done, and high aspirations. To feel disappointment when you fall short—and to have that as a reason to do a bit better next time. And it is really terrific for creative people—the makers of things we love—to have that kind of expert help, that kind of support in achieving what they set out to do.

It’s good to have rules, and custodians of the rules.

It’s good to have gatekeepers.

We don’t live in the kind of society, thank god, where those things constitute a prison. They are a frame, and you can build some wonderful things on them.

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16 thoughts on “Why the world needs editors, even if it doesn’t need books (by Mandy Brett)

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  7. leelowe

    In my view, it’s the job of the writer to edit her own work. Does it mean that what I publish online is perfect? Hardly. But it’s mine, and I value independence above all things. To paraphrase Malcolm McLaren, I aim to fail magnificently.

  8. laura s

    I would add to this the complication of self-publishing; in my opinion, there are way too many errors going to print because self-publishing authors aren’t willing to invest in an editor to help make their work great. :/

  9. This Week’s Language Blog Roundup | Wordnik ~ all the words

    […] Motivated Grammar pronounced the “one another” versus “each other” distinction “a bunch of made-up hooey,” and proposed that grammar mistakes may often be due to speedy delivery, rather than ignorance, perhaps one of the many arguments for why the world needs editors. […]

  10. petereditor

    That is a brilliant article, Mandy.

    I spent over 15 years as the managing editor of a multi-national publishing house trying to convince senior management that editing should be viewed as ‘value adding’, not as a cost. I failed miserably. Unless we can get this message across to all ‘content owners’, the future for editors is becoming increasingly bleak.

    I believe the company concerned recently made all its in-house editors redundant as a cost-saving measure, and already most of the typesetting and layout for its Australian publications is now handled in India.

  11. mandy.brett

    … and thanks chong for the extremely flattering sketch.

  12. mandy.brett

    Hi there, thanks for the responses.
    Reading beautifully and looking polished is exactly the aim; I hope we get there most of the time.

    Frank, (so your real name is Hot Dog?) I’m not sure what you’re saying about blunders etc. being conscious on the part of publishers. That they are deliberately messing with people’s heads? Probably not, although I purely love a conspiracy theory… Or they are cutting budgets to the bone in the belief that people won’t care? Or just that editors everywhere are getting slack? (NO NOoooo…)

    It is easiest in any business to try to make your budgets work by shaving resources in ways that aren’t immediately obvious. Editorial is one place you can do that, for a while. But the chickens come home to roost at some point and then you lose the trust and goodwill of your customers. Not long after that I reckon you lose their money too.

  13. W H Chong

    Frank-san, as a Japanese might say,
    I don’t think book readers are taken for granted. As someone who used to proof magazine articles on deadline, missing elementary grammar goofs and typos was par for the course. Editors, and separately paid proof readers, try to cure a long-form multi-hundred page document of howlers as well as infelicities — it’s a pretty unlikely job to do perfectly, and usually thankless.

    That there may be deep editorial problems is something a reader/reviewer can mostly never know — in any, let’s say generally good or okay, book is a sub-textual story of what happens between editor and author, give or take a publisher intervention. It may have been smooth, or a riot. But almost always there was a sincere and proud intent.

    When Mandy talks about getting it right — all the little things as well as big — I’d say editors, on the whole, are among the world’s vanishing sectors of professional pedants trying to make things good. You know, apart from groups like, say, the International Atomic Energy Agency…

  14. Frank Sanger

    Readers are as a matter of course treated to jarring blunders and wonders of in-clarity. This change up must be conscious on the part of publishers. It is too high contrast to escape notice. I remember being flabbergasted (and proud of myself) if I caught the New York Times in some sort of error. Now I read most everything, including recent literature, defensively and skeptically.

  15. SiobhanA

    Snaps to Ms. Brett for pointing out the dichotomy that is rather unfairly weighted against us! Who cares; if the book (in whatever format) reads beautifully and looks polished, you can’t ask for much more.

  16. laurenruiz05

    Mandy Brett said it best. This article is absolutely amazing.

    Lauren I. Ruiz
    http://www.pure-text.net