Spotify is finally here. The leading global music streaming service launched in Australia today
Local music fans now have three options
to listen to 16 million songs in Spotify's music library. It's free with ads aired between tracks, $6.99 per month ads-free and $11.99 per month for the premium service which includes the ability to listen to music via mobile devices.
offers an excellent service (earworm
) but Spotify's arrival in the local market looks set to raise awareness and boost the use of music streaming services in Australia.
Existing offerings like JB Hi-Fi's Music Now
and Sony's Music Unlimited
haven't cut through to the mass consumer market. MOG plans to launch its Australian service
via a Telstra partnership in Australian soon.
There will be a full earworm
review of Spotify soon plus an interview with the Australian division of Spotify about their plans here.
Meanwhile, here's a short earworm
Spotify playlist featuring songs called Australia
Warning: contains traces of Jonas Brothers.